Area Manager - Retail Operations - Fashion/Apparel

Position: Area Manager - Retail Operations.

Reports to: Head - Retail Business.

Role Summary:

We are looking for a dynamic and driven Area Manager to oversee retail operations across a designated region.

The candidate will be the key interface between our frontline stores and backend functions, ensuring operational excellence, business growth, and seamless communication between all stakeholders.

Key Responsibilities:

Store Operations & Performance:

- Ensure smooth day-to-day operations across all company-owned and franchise stores in the region.

- Drive sales performance, VM standards, SOP adherence, and store staff productivity.

- Monitor inventory levels, shrinkage, customer service, and audit scores.

Stakeholder Liaisoning:

- Regular coordination and relationship management with mall management teams, landlords, and franchise partners.

- Address and resolve operational issues, maintenance needs, and lease/rental concerns in a timely manner.

Cross-Functional Coordination:

- Act as a bridge between retail stores and internal teams - merchandising, marketing, HR, IT, etc.

- Ensure timely execution of promotions, launches, VM rollouts, and stock allocations in alignment with central plans.

Business Development:

- Identify, evaluate, and recommend potential retail expansion opportunities in the region.

- Conduct feasibility analysis for new stores - both company-owned and franchise.

- Lead negotiations with landlords/mall developers with support from HO teams.

Market Intelligence:

- Continuously track and report competitor activities - pricing, promotions, footfalls, expansions, etc.

- Provide insights for improving customer experience and store-level strategies.

Key Requirements:

- Graduate/MBA with 6-10 years of relevant experience in multi-store retail operations (fashion/apparel preferred).

- Strong people management, communication, and problem-solving skills.

- Hands-on experience in handling franchise relationships and mall coordination.

- Comfortable with regular travel across assigned geography.