Area Manager- General Trade- Uttar Pradesh- No 1 FMCG Company This opening is for No 1 FMCG Company in the world for the position of "Area Manager-General Trade" Based around UP . If you are open, kindly send your updated resume with current salary details and Notice period. Title: Area Manager - Customer Development Location: UP Must Have: - FMCG EXPERIENCE - MBA - FMCG experience in General Trade / Channel Sales - You may look at a person who is currently working as Area Sales Manager , who has risen from Sales Officer/Sales Executive to ASM in one org or across various orgs in a span not more than 8 to 10 Years. Budget : 18 Lakhs to 25 Lakhs Job Description: Job Purpose : To manage execution of sales, distribution and promotions in a designated area through direct supervision of a team of CD officers with a view to achieving targeted numeric and weighted distribution and Sales Volumes and values targets. To coach, train, monitor and evaluate his/her team so as to enable them to achieve business objectives. Job Context & Challenges : Deliver sales and distribution target. Manage distribution and promotions for the respective area. Train and develop CD Officers and stockist salesman to improve sales effectiveness. Monitor Stockist - ROI, working and performance. Analyze market share. Analyze SKU wise sales volume. Improve coverage in rural market. Key Accountabilities : - Revenue Targets: Deliver sales and distribution targets as per objectives. - Stocks: Monitor Stockist ROI and implement initiatives to improve stockist profitability. Monitor stockist working and performance against set KPI. Set coverage. - Market: Manage distribution and promotions of products in the Area and effectively implement trade promos and visibility budgets to achieve greater impact in the market. Track coverage of various Retail Environments/Account, analyse and rectify distribution/coverage gaps and prioritise accounts for effective visibility. Improve coverage and distribution across rural markets. - Analysis and Claims: Analyse market share / distribution trends. Co-relate with sales performance by brand and productivity. Analyse SKU wise sales volume and map promotional effectiveness by comparing Pre and post promo volumes. Develop innovative solutions to identified & defined problems by collecting and analysing information/data. Ensure effective utilization of GTN norms, scrutinize claims and monitor order planning and thereby contribute to sales, coverage and market share objectives of the company. - IT Usage and System for Working: Implement systems and to improve data availability, flow and transparency. - Reporting Company and Competition: Analyse market share/distribution trends. Co-relate with sales performance by brand and productivity. Work as per company and branch laid down guide-lines. - Manpower: Train CD officer and Stockist salesmen to improve sales effectiveness. Train, motivate and evaluate CD officers through direct supervision. Motivate stockists through training, ROI improvement and regular communication. - Relationship Building: Build strong relationships with stockist and with the team. Focus on working on collaborative working with all external and Internal customers. Instore Management : a. Provide knowledge of point of Sale Learn shopper behaviour pertaining to point of sale initiatives and provide inputs to Customer Marketing Team. Also, provide inputs for design & development of POP b. Develop and communicate 5P execution guidelines by RE c. Ensure deployment of the Instore deployment plan Through market work & reviewing IMRB scores. Responsible for deciding the number and frequency of store coverage d. Merchandiser Management Implement Development programs for Merchandisers and promoters. Develop incentives structure and monitor payout Professional Qualification : - Essential: Post graduate in Business Administration from Premier B- School OR MBA - Desirable: Course on Retail or Category Management! Professional Experience : - Essential : Worked in FMCG Industry for 4Plus years with strong Understanding of the market.

Area Manager - General Trade - FMCG 

Job Description for Area Manager - General Trade - FMCG  in Jobs Excess in  UP for (4-12) years of experience. Apply Now!