Job Title: Data Analyst and CRM Expert (D2C Brand) Job Description: We are seeking an experienced CRM Expert with a strong background in managing customer relationship management (CRM) systems within Direct-to-Consumer (D2C) brands. As a CRM Expert, you will be responsible for developing and implementing strategies to optimize customer engagement, retention, and loyalty. The ideal candidate will have 3-5 years of relevant experience in CRM management for D2C brands. Responsibilities: - CRM Strategy Development: Develop and execute a comprehensive CRM strategy aligned with the company's goals and objectives. Define customer segments, develop customer journey maps, and design personalized communication strategies to drive customer engagement and retention. - CRM System Management: Oversee the management and administration of the CRM system, ensuring data accuracy, system integrity, and compliance with data privacy regulations. Collaborate with the IT team to implement necessary system enhancements and integrations. - Customer Segmentation and Targeting: Analyze customer data to identify meaningful segments and create targeted marketing campaigns. Develop customer personas and profiles to better understand customer needs, preferences, and behaviors. - Performance Analysis and Reporting: Utilize CRM analytics tools to measure and track key performance indicators (KPIs) related to customer engagement, retention, and loyalty. Generate regular reports on campaign performance, customer behavior, and trends. Provide insights and recommendations for improvement. - Data Management and Privacy: Ensure the integrity and accuracy of customer data within the CRM system. Adhere to data privacy regulations, implement data protection measures, and ensure compliance with relevant policies and guidelines. - Cross-functional Collaboration: Collaborate with marketing, sales, customer service, and product teams to ensure CRM initiatives are integrated into overall business strategies. Provide guidance and support to cross-functional teams on CRM-related initiatives. Requirements: - 3-5 years of experience in CRM management, preferably within D2C brands. - Proven track record of implementing successful CRM strategies and driving customer engagement and loyalty. - Strong understanding of CRM systems and tools, such as DocEngage, FreshDesk, FarVision, or similar platforms. - Experience in managing customer segmentation, targeting, and personalized marketing campaigns. - Analytical mindset with the ability to interpret data and generate actionable insights. If you are a results-oriented CRM Expert with a passion for D2C brands and a proven ability to drive customer engagement and loyalty, we would love to hear from you. Please submit your resume and a cover letter detailing your relevant experience and achievements in CRM management.

Gurgaon/Gurugram

Antara - Data Analyst & CRM Expert - D2C 

Job Description for Antara - Data Analyst & CRM Expert - D2C  in ANTARA ASSISTED CARE SERVICES LIMITED in  Gurgaon/Gurugram for (3-5) years of experience. Apply Now!