Analytix Business Solutions - Paid Media Manager

Responsibilities:

- Own end-to-end paid media strategy and execution across Google Ads, LinkedIn, Meta, and retargeting/display platforms.

- Plan, launch, manage, and optimize campaigns to achieve CPL, CAC, and ROAS targets.

- Develop audience targeting strategies tailored to our US B2B buyer personas, including persona research and segmentation.

- Write effective ad copy and brief design teams for creative assets, using generative AI tools where appropriate.

- Set up and maintain conversion tracking, attribution, and reporting dashboards.

- Monitor budgets, forecast spend, manage pacing, and make allocation decisions to maximize ROI.

Qualifications:

- 5-8 years of experience in digital marketing with 3+ years specifically focused on paid media strategy and execution.

- Proven track record managing B2B campaigns targeting US or international markets.

- Expertise in Google Ads, LinkedIn Ads, Meta Business Manager, and retargeting/display networks.

- Experience with budget management, forecasting, and ROI optimization.

- Hands-on experience with conversion tracking, attribution models, and landing page optimization/A/B testing.