Analytix Business Solutions - Manager - Paid Media

- Own end-to-end paid media strategy and execution across Google Ads, LinkedIn, Meta, and retargeting/display platforms.

- Plan, launch, manage, and optimize campaigns to achieve CPL, CAC, and ROAS targets.

- Develop audience targeting strategies tailored to our US B2B buyer personas, including persona research and segmentation.

- Write effective ad copy and brief design teams for creative assets, using generative AI tools where appropriate.

- Set up and maintain conversion tracking, attribution, and reporting dashboards.

- Monitor budgets, forecast spend, manage pacing, and make allocation decisions to maximize ROI.

- Conduct regular analysis of performance data to generate insights, optimizations, and recommendations.

- Plan and execute landing page strategies and A/B testing for conversion rate optimization (CRO).

- Coordinate with agencies, freelancers, or vendors as needed for media buying, creative, or analytics support.

- Collaborate with content, design, and sales teams to align messaging, audience strategy, and funnel integration.

- Leverage AI-powered features in ad platforms (e.g , Smart Bidding, automated targeting) to improve campaign performance.

- Stay current on platform updates, industry trends, competitive activity, and emerging AI tools for marketing.