Posted By
112
Posted in
Sales & Marketing
Job Code
1639984
Analytics Vidhya - Growth Marketing Manager
4.2
59+ Reviews
Description:
Job Overview:
We are looking for a dynamic Business Growth Manager to lead the growth strategy for our B2C retail business of our flagship AI programs. The ideal candidate will be responsible for managing the P&L of the B2C segment and driving new channels of growth to enhance lead generation, acquisition, and customer retention. This is a cross-functional role that requires collaboration with teams across content, marketing, sales, customer success, and tech to
achieve the outlined business objectives.
Key Responsibilities:
- P&L Management: Own and manage the P&L for the B2C business, ensuring growth targets, profitability, and efficient cost management.
- Lead Generation: Establish and scale new growth channels to generate leads and drive customer acquisition. Develop and test new strategies to optimize lead quality and cost-per-acquisition.
- Cross-functional Collaboration: Work closely with content, marketing, sales, customer success, and tech teams to design and execute integrated growth initiatives. Ensure alignment across teams for cohesive strategy execution.
- Marketing & Campaign Optimization: Use tools like Google Analytics, marketing automation platforms, and affiliate platforms to track, measure, and optimize marketing campaigns, ensuring maximum ROI.
- Competitor and Market Analysis: Monitor market trends, conduct competitor analysis, and identify opportunities to differentiate our offerings and stay ahead of industry developments.
- KPIs and Reporting: Define, track, and report on key business metrics (CAC, ROI & conversion rates) to measure performance and adjust strategies as needed.
- Sales Funnel Optimization: Build and monitor sales funnels, ensuring leads are nurtured and converted effectively to reduce sales cycles, improving overall customer lifecycle management.
Requirements:
- Minimum 3 years of experience in a growth role within a B2C business, preferably in a startup environment.
- Strong experience managing P&L, driving lead generation, and scaling new growth channels.
- Good understanding of Google Analytics, marketing automation tools and affiliate marketing platforms.
- Proficient in competitor analysis, market research, and identifying growth opportunities.
- Ability to work collaboratively with cross-functional teams to drive growth initiatives.
- Excellent analytical, problem-solving, presentation and communication skills.
- Excellent knowledge of MS work, power point , excel and other tools,
- Knowledge and ability to use GenAI tools for automation of tasks.
Preferred:
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Posted By
112
Posted in
Sales & Marketing
Job Code
1639984
