Description:
Position: Team Lead Account Management.
Experience: 3-5 years.
Employment Type: Full-Time.
Location: Pune.
About the Role:
We are looking for a strategic and growth-focused Account Manager with a holistic understanding of marketing strategy, client engagement, and team leadership.
This role requires an individual who can develop and execute multi-channel marketing strategies, manage client relationships, and drive business growth beyond just paid media.
The ideal candidate should have experience in marketing strategy planning, performance marketing, brand building, and cross-functional collaboration, ensuring that marketing initiatives are data-driven, creative, and aligned with business objectives.
This role also demands strong communication, team management, and problem-solving skills to drive successful client engagements.
Responsibilities:
Client & Account Management:
- Serve as the primary marketing consultant for clients, understanding their business goals and growth challenges.
- Develop integrated marketing strategies, including brand awareness, acquisition, engagement, and retention.
- Drive marketing performance beyond paid media, ensuring alignment across content, CRM, email, SEO, and social.
- Actively identify upsell and cross-sell opportunities, aligning marketing strategies with client needs.
- Manage multiple client accounts, ensuring seamless execution and goal achievement.
Marketing Strategy & Planning:
- Develop full-funnel marketing strategies, integrating paid, owned, and earned media.
- Align digital campaigns with business objectives, brand positioning, and customer journeys.
- Guide the development of messaging frameworks, creative concepts, and content strategies.
- Plan and manage multi-channel marketing budgets, ensuring maximum ROI.
Paid Media & Growth Execution:
- Work alongside media buyers to optimize advertising strategies, but also leverage organic growth strategies.
- Oversee the execution of data-driven campaigns across Google, Meta, LinkedIn, and other platforms.
- Integrate paid media efforts with organic, SEO, email marketing, and offline marketing for full-funnel impact.
Data Analysis & Performance Optimization:
- Utilize Google Analytics, CRM data, and marketing automation platforms to track key business KPIs.
- Conduct campaign audits, A/B testing, and conversion rate optimization to improve performance.
- Provide monthly and quarterly performance reports with insights and recommendations.
Team Leadership & Collaboration:
- Manage and mentor a team of marketing executives, media buyers, and analysts.
- Oversee marketing operations, ensuring timely execution and quality control.
- Coordinate with creative, content, and tech teams to align messaging and execution strategies.
- Establish best practices in client communications, reporting, and marketing execution.
Key Skills & Requirements:
- 3+ years in marketing strategy, performance marketing, and client management.
- Experience in full-funnel marketing planning, including paid, SEO, CRM, and content marketing.
- Strong analytical mindset with experience in Google Analytics, Looker Studio, and CRM tools.
- Excellent communication skills to manage client relationships and internal teams.
- Proven ability to lead and mentor a team of marketing professionals.
- Hands-on experience with budget planning, media optimization, and customer acquisition strategies.
- Knowledge of D2C platforms like Shopify, WooCommerce, or custom e-commerce ecosystems.