We at BC Jindal group are looking for a Sr. Performance Marketing profile at our e-commerce marketplace, Amala Earth (one-stop platform dedicated to natural products, a way to conscious living).

Company Description:

Amala Earth is a sustainable lifestyle brand dedicated to offering earth-friendly products that promote a greener future.

Our mission is to provide high-quality, environmentally conscious alternatives that inspire individuals to live more sustainably.

At Amala Earth:

- We are committed to strengthening diversity, equity, and inclusion at the workplace through an enabling environment, supportive work-life policies for employees, and a culture that welcomes differences and creates a sense of belonging.

- We strive to create a work environment where all employees can develop and grow to achieve their full potential.

- We are an equal opportunity employer and are committed to maintaining respect and dignity for all.

Job Description:

We are seeking a Performance Marketing Person to lead digital growth and campaign strategy for the Home, Textile, Shoes and Fashion categories.

The ideal candidate will be responsible for planning, executing, and optimizing multi-channel marketing campaigns to drive traffic, conversions, and ROI while aligning with Amala Earths brand ethos and sustainability-driven narrative.

Responsibilities:

- Develop and execute end-to-end performance marketing strategies across Google, Meta, and other digital platforms to drive traffic, conversions, and ROI for Home, Shoes, and Fashion categories.

- Plan and optimize marketing budgets effectively to maximize returns and ensure cost-efficient customer acquisition.

- Oversee SEO initiatives, including keyword research, content optimization, and link-building, to strengthen organic visibility and category rankings.

- Analyse campaign performance using analytics tools, interpret data insights, and implement actionable improvements for continuous growth.

- Collaborate with category, design, and creative teams to align campaign messaging with seasonal trends and brand positioning.

- Drive retention and engagement through remarketing, email, and CRM-led campaigns.

- Manage external agencies and internal teams to ensure timely, high-quality campaign execution and creative output.

- Track industry trends, competitor activities, and emerging digital tools to identify new growth opportunities for the brand.

Qualifications:

- Bachelors or Masters Degree in Marketing, Business, or a related field.

- Minimum 7 years of experience in performance marketing, digital marketing, or SEO.

- Proven track record of managing high-performance campaigns and scaling revenue.

Desired Skills:

- Strong expertise in Performance Marketing (Google, Meta, YouTube, and Programmatic Ads).

- Proficiency in SEO strategy, keyword analysis, and content optimization.

- Deep understanding of digital marketing trends in the Home, Shoes, and Fashion categories.

- Excellent analytical and data interpretation skills.