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Performance Marketing (Senior Level / Leadership Hiring) - (IIT/IIM/MICA/FMS/IIT/FMCG/Real Estate) - Develop and execute comprehensive performance marketing strategies to drive customer acquisition and conversion. - Conduct in-depth market research, competitor analysis, and customer segmentation to identify target audiences and optimize campaign targeting. - Collaborate with cross-functional teams, including creative, content, and data analytics, to create compelling and optimized marketing assets. - Manage and optimize performance marketing campaigns, including budget allocation, bid management, ad copy testing, and landing page optimization. - Analyze key performance metrics, such as cost per acquisition (CPA), return on ad spend (ROAS), and customer lifetime value (CLV), to measure campaign effectiveness and make data-driven decisions. - Utilize marketing automation and analytics tools (e.g., Google Ads, Facebook Ads Manager, Google Analytics) to monitor campaign performance and generate actionable insights. - Prepare and present performance marketing reports to senior management, highlighting campaign performance, key learnings, and recommendations for improvement. - Stay updated with the latest industry trends, best practices, and emerging technologies in performance marketing to drive innovation and stay ahead of the competition. - Lead a team of performance marketing specialists, providing guidance on strategy, campaign execution, and performance analysis. Foster collaboration, provide feedback, and promote professional development within the team. - Drive performance marketing campaigns within allocated budgets, optimize spending to achieve desired results, and analyze campaign performance to ensure positive return on investment (ROI). - Develop and implement performance marketing strategies aligned with business goals, leverage data-driven insights to identify growth opportunities, and continuously optimize campaigns to maximize results. Preference & Experience : - Excellent understanding of digital marketing concepts and best practices - Experience working on major digital marketing platforms like AdWords, Facebook, MMPs & tracking platforms. Knowledge of research tools such as SEMRUSH etc. - Experience in the executing mobile and web marketing campaigns and reporting - An ability to multitask and perform under tight deadlines - Strong verbal and written communication skills. - Experience in an Internet firm or Mobile App marketing companies would be a good to have Real Estate domain experience will be having advantage. Academic Qualifications : - MBA - Fields of study: Marketing, Business, Communication

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Aliens Group - Performance Marketing Role - IIT/IIM/MICA/FMS/IIT/FMCG/Real Estate 

Job Description for Aliens Group - Performance Marketing Role - IIT/IIM/MICA/FMS/IIT/FMCG/Real Estate  in Aliens Group in  Others for (8-20) years of experience. Apply Now!

Aliens Group - Performance Marketing Role - IIT/IIM/MICA/FMS/IIT/FMCG/Real Estate  | iimjobs.com