Job Title: GM - Marketing (OEM)

Location: As per company requirement

Experience: 12-20 Years

Qualification: BE (Mechanical) + MBA

Industry Preference: Automotive / Leaf Spring Industry

About the Company

Akar Auto Industries Ltd (formerly Akar Tools Ltd) is an ISO/TS 16949:2009 certified organization with over 35 years of expertise in manufacturing automotive components, precision forgings, leaf springs, and industrial tools. The company serves leading OEMs across domestic and international markets with advanced manufacturing capabilities and a strong focus on quality and reliability.

Role Overview

The GM - Marketing (OEM) will be responsible for driving business growth through OEM customer management, new business acquisition, strategic pricing, and cross-functional coordination to ensure successful product delivery and customer satisfaction.

Key Responsibilities :

- Manage and strengthen relationships with existing OEM customers

- Drive new customer acquisition and expand OEM business portfolio

- Handle end-to-end RFQ process including evaluation and submission

- Lead commercial negotiations including price revisions and settlements

- Coordinate with design, quality, and production teams for project execution and new product launches

- Oversee quotation preparation and submission aligned with business strategy

- Conduct competitor analysis and market intelligence to identify opportunities

- Develop customer mapping strategies for business expansion

- Manage customer schedules, demand forecasts, and align internal planning accordingly

- Ensure high levels of customer satisfaction and timely issue resolution

Key Result Areas (KRAs) :

- Growth in OEM business revenue and market share

- Successful acquisition of new OEM customers and projects

- Timely and accurate RFQ submissions with high conversion rate

- Effective price negotiation leading to improved margins

- On-time execution of new product development and launches

- Strengthening long-term strategic relationships with OEM clients

- Improved forecast accuracy and alignment with production planning

- Competitive positioning through market intelligence and benchmarking

- Customer satisfaction and retention metrics

Key Skills & Competencies :

- Strong understanding of automotive manufacturing processes, especially leaf springs

- In-depth knowledge of OEM business dynamics and supply chain

- Excellent leadership and team management capabilities

- Strong negotiation and commercial acumen

- High analytical and strategic thinking ability

- Effective communication and stakeholder management skills

- Ability to handle cross-functional coordination efficiently

- Strong problem-solving and decision-making skills

Location: Chhatrapati Sambhajinagar, Maharashtra, India (On-site)