Ajanta Pharma - Group Product Manager

Description:

We are seeking an experienced Group Product Manager (GPM) to lead our Diabetes portfolio, covering GLP1, Oral Anti-Diabetics, Insulin, and allied metabolic products. The role demands strong understanding of diabetes therapy management, prescription behavior, patient adherence, and long-term brand building. This is a strategic leadership position with direct impact on business growth and portfolio expansion.

Key Responsibilities:

- Own end-to-end responsibility for assigned Diabetes brands

- Develop and execute Annual Marketing Plans (AMPs) aligned with portfolio growth objectives

- Drive product lifecycle management including new launches, line extensions, fixed-dose combinations, and brand revitalization

- Lead new product launch excellence in coordination with Medical, Regulatory, Sales, and Supply Chain teams

- Track and analyze IQVIA / AWACS / internal sales data to assess brand performance and market share

- Monitor guideline updates, competitor strategies, and prescription trends in Diabetes care

- Conceptualize effective promotional campaigns including visual aids, digital engagement, patient education programs, and adherence initiatives

- Ensure all marketing communication complies with ethical and regulatory standards

- Enable sales teams through therapy-centric brand training, selling stories, and objection-handling guides

- Mentor and guide Product Managers / APMs, ensuring strong execution and capability building

Candidate Profile:

- MBA / PGDM in Marketing/ Pharmaceutical

- 8-12 years of experience in Pharma Product / Brand Management

- Minimum 3-5 years handling Chronic / Diabetes brands.

- Strong understanding of Diabetes therapy, long-term patient management, and doctor segmentation

- Data-driven, strategic, and execution-focused mindset

- Excellent communication and stakeholder-management skills.