Description:

About Aimtron Electronics Limited:

Aimtron Electronics Limited is a global leader in electronics manufacturing and design, serving industries across the USA and India.

With a commitment to innovation and precision, we provide end-to-end electronic solutions that drive business success.

Job Overview:

We are looking for an experienced Content Marketing Specialist to develop and execute a compelling content strategy that enhances brand awareness, engages our B2B audience, and drives lead generation.

The ideal candidate will have a strong background in technical and industrial content marketing, particularly for the electronics or manufacturing industry.

Key Responsibilities:

- Develop and execute a comprehensive content strategy aligned with business goals.

- Research, create, and optimize high-quality B2B content, including blogs, articles, whitepapers, case studies, social media posts, long-form content, and press releases.

- Implement SEO best practices to improve content visibility and organic search performance.

- Collaborate with internal teams, including marketing, sales, and product teams, to produce relevant and engaging content.

- Write and edit content tailored for US and global audiences, ensuring clarity, technical accuracy, and engagement.

- Manage content calendars, ensuring consistent brand messaging and timely execution of campaigns.

- Monitor content performance using analytics tools, providing insights and recommendations for improvement.

- Stay updated with industry trends, competitors, and best practices to refine content strategy.

Required Qualifications & Experience:

- Bachelors degree in Marketing, Communications, Journalism, or a related field.

- Minimum 5+ years of relevant content marketing experience, preferably in the electronics or manufacturing industry.

- Strong understanding of B2B and industrial marketing strategies.

- Proven experience in SEO-driven content writing and content optimization.

- Ability to write for diverse formats, including technical blogs, articles, whitepapers, case studies, and social media.

- Experience in writing content tailored for US-based audiences.

- Strong analytical skills to assess content performance and recommend improvements.

- Critical thinker and problem solver with excellent project management skills.

Preferred Skills & Experience:

- Prior experience in electronics, PCB manufacturing, or embedded systems content.

- Familiarity with Google Analytics, SEMrush, Ahrefs, or other content performance tools.

- Experience in video scriptwriting and multimedia content creation is a plus.

- Knowledge of CMS platforms such as WordPress.

Why Join Us?:

- Be part of a growing and innovative electronics company.

- Work with a dynamic and collaborative marketing team.

- Competitive salary and benefits package.

- Opportunities for professional growth and development.

If you are passionate about B2B content marketing and have a keen interest in electronics and manufacturing, we would love to hear from you!.