Adcanopus Digital Media - Account Manager - Web Marketing

Description:

Key Responsibilities:

Client Relationship & Account Management:

- Act as the primary point of contact for assigned clients, addressing queries and ensuring satisfaction.

- Understand client business goals, industry landscape, and marketing needs to provide tailored solutions.

- Build strong, long-term client relationships through trust, transparency, and consistent performance delivery.

- Conduct periodic review calls/meetings, share insights, and discuss progress on ongoing campaigns.

Web Marketing Strategy Execution:

- Develop and manage web marketing strategies including SEO, SEM, Content Marketing, Social Media & Website Optimization.

- Coordinate with internal teams to execute marketing campaignsdesign, content, performance marketing, and technical.

- Handle website performance audits, UX improvement recommendations, and landing page setup support.

- Ensure timely project delivery aligned with campaign goals and KPIs.

Performance Monitoring & Reporting:

- Analyze campaign performance metrics using tools like Google Analytics, Search Console, SEMrush, Ahrefs, HubSpot, etc.

- Prepare weekly/monthly performance reports, highlighting results, ROI, opportunities & actionable insights.

- Track KPIs such as website traffic, conversion rates, engagement, paid campaign ROI, and lead quality.

- Present strategy improvements to clients based on data-driven findings.

Revenue Growth & Upselling:

- Identify cross-selling and up-selling opportunities based on client needs and growth potential.

- Collaborate with sales teams to pitch additional services & retain accounts through value-driven results.

- Ensure renewals, profitability, and long-term engagement of client portfolios.

Required Skills & Qualifications:

- 3-7 years of experience in Digital/Web Marketing account management.

- Strong understanding of SEO, SEM/PPC, Google Ads, Social Media, and Web Analytics.

- Analytical mindset with the ability to interpret performance data and derive insights.

- Excellent communication, client interaction & relationship-building skills.

- Ability to manage multiple accounts, deadlines, and deliverables simultaneously.

- Experience using marketing tools such as:

- Google Analytics, Google Ads, Search Console

- SEMrush / Ahrefs / Moz

- HubSpot / Zoho CRM (added advantage)

- Meta Ads Manager, LinkedIn Ads (preferred)