Account Planner - Ad Agency

Role objective:

To support the strategic planning function by generating actionable consumer insights, crafting data-informed creative strategies, and ensuring alignment between brand objectives and audience needs. The role requires a balance of analytical thinking and creative storytelling to help shape effective and inspiring campaigns.

Role deliverables:

- Conduct market, category, and consumer research to identify emerging trends.

- Translate research and data into clear consumer insights and strategic direction.

- Develop creative briefs rooted in insights and business objectives.

- Collaborate closely with creative, account management, and operations teams during

campaign development.

- Build and present strategic decks and idea presentations for internal and client meetings.

- Participate in client workshops, briefings, and feedback sessions to align on campaign goals.

Mandatory Skills required:

- Strong research and analytical skills (quantitative and qualitative).

- Ability to synthesize data into compelling narratives and actionable strategies.

- Excellent written and verbal communication; strong presentation skills.

- Passion for consumer behaviour, pop culture, and emerging trends.

- Collaborative mindset and ability to work across teams.

Optional Skills required:

- Experience with research tools like YouGov, Mintel, or Google Trends.

- Prior exposure to brand tracking, segmentation studies, or ethnographic research.

- Basic understanding of digital media and performance marketing metrics.

- Creative writing or storytelling experience.

Qualifications:

- Bachelors/Master's degree in Marketing, Mass Communication, Psychology, Sociology, or related field.

- Minimum 3 years of relevant experience in an advertising agency as planning or marketing strategy role.

Language Proficiency Required:

- English Professional proficiency (spoken and written).