Posted By
Archana Singh
Group Lead - TA & Campus at ANIKA INDUSTRIES PRIVATE LIMITED
Last Active: 05 December 2025
Posted in
Consulting
Job Code
1618505

About the role:
- Business Delivery: Oversee end-to-end Pre-Sales processes including acquisition, nurturing, conversion, and seamless customer transition, driving measurable top-line impact.
- Operations Excellence: Manage outsourced contact centre operations, ensuring high-quality delivery, optimized productivity, and scalability across multiple campaigns.
- Customer Insights & Analytics: Drive advanced analytics, predictive modelling, and segmentation to sharpen targeting, improve conversions, and influence product positioning.
- Vendor & Stakeholder Management: Build strong partnerships with vendor ecosystems while engaging effectively with senior internal stakeholders across Marketing, Sales, and Product.
- Technology & Process Optimization: Champion CRM adoption, data governance, and digital-first practices (email, BTL, automation) to drive process efficiency.
- People Leadership: Lead, mentor, and upskill a diverse team (internal and outsourced), fostering a culture of accountability, learning, and customer-centricity.
- Reporting & Governance: Deliver accurate, timely, and actionable reporting on business performance, campaign outcomes, and pipeline health.
Competencies:
- Proven ability to scale and professionalize pre-sales functions in high-growth environments.
- Strong business acumen with experience in customer analytics and demand generation.
- Collaborative leadership style with the ability to influence across levels and functions.
- Fluency with CRM platforms, analytics tools, and MS Office Suite.
Qualifications & Experience:
- 10 to15 years of progressive experience in Pre-Sales, Demand Generation, or Customer Operations, with at least 5 years in a leadership role.
- Strong track record of driving measurable business outcomes through Pre-Sales.
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Posted By
Archana Singh
Group Lead - TA & Campus at ANIKA INDUSTRIES PRIVATE LIMITED
Last Active: 05 December 2025
Posted in
Consulting
Job Code
1618505