Abbott - Marketing Planning Manager - Vaccines

Description:

Job Duties/ Responsibilities/ Accountabilities:

- Achieve brand MS% , Sales and Division Margins to build enduring and profitable brands for Abbott.

- Responsible for building portfolio by identifying, launching and managing brands in identified therapeutic segments.

- Shape therapy area with an ability to manage the brands through its life cycle.

- Evaluation of options in Life Cycle management & follow through in terms of Initiatives of Life cycle management.

- Responsible for managing strategic initiatives in listed therapeutic segments and meeting key opinion leaders to understand the dynamics and the latest happenings in the therapy area.

- Formulation and execution of customer centric and insight driven marketing strategy: Deliver innovative promotional mix on differentiated platform to enhance customer experience -.

- Developing Communication strategy for the customers: doctors, consumers, distributors, retailers, Field Force.

- Bring in Innovation and evaluate to implement digital initiatives for the brand / portfolio.

- Close coordination with Medical for Medico-Marketing as well as clinical areas related to the brand/portfolio.

- Strong analytical skills as well as strong financial business understanding to deal with managing top line as well as division margin of the portfolio.

- Strong execution drive Build strong connects with field force and ensures quality delivery of planned activities.

- Develop and ensure implementation Brand Plans post approval from all key stakeholders.

- Drive global, regional interaction and other cross functional teams where applicable.

- Ability to work with other members in the team with sharing and openness to ideas.

- Also working cross functionally with Sales team, Medical, Training, Finance, NPI, CommEx, BHR, Regulatory and other departments.

Education Qualification: