Aakash Educational Services - General Manager - Performance & Digital Marketing

Role:

The role is responsible for driving key growth initiatives, measuring marketing performance, and using key levers to drive business growth.

Responsibilities:

- Execute data-driven growth & marketing campaigns focusing on key metrics, marketing funnel, and acquisition costs.

- Identify growth levers, and plan marketing activations

- Monitor and optimize funnel performance including liaising with business and sales teams, and calling teams.

- Report key funnel metrics including acquisition costs, spends, and conversions across channels.

- Drive partnerships with external stakeholders for profitable growth.

- Work with multiple stakeholders to implement cross-functional marketing campaigns.

- Segment customer base on various transactional/behavioral features & design effective 'reach out' programs for them in the form of marketing campaigns.

- Suggest new features/product innovations whenever necessary based on an understanding of data and user behavior.

Requirements:

- Should have relevant experience in Growth Marketing/Digital Marketing with minimum 12+ years of experience

- Strong understanding and prior experience in digital marketing, communications, and content marketing.

- Experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media, and other digital channels.

- Master's degree in management or BS/B.Tech or equivalent experience from a top-tier college

- Preferably worked at a fast-growing consumer internet start-up

- Must be data-driven with strong problem-solving and analytical skills

- High degree of ownership in taking things to completion

- Ability to multitask and work on a diverse range of requirements

- Excellent communication skills with the ability to handle complex negotiations

- We are looking for a marketing leader to accelerate the core growth metrics.