THE COMPANY:

We are building India's first dedicated institution for finance.

Not a general management school with a finance elective, but a purpose-built institution designed for the top tier of talent in banking, financial services, and investing.

The curriculum is being co-created with industry leaders, authored by practitioners, and reviewed by an academic council drawn from leading Indian and global institutions.

The institution is currently being built in Mumbai, with the inaugural cohort expected in 2027.

This is a rare opportunity to help shape an institution from the ground up while many of its defining decisions are still being made.

THE ROLE:

We're looking for a Brand Lead to own and drive the complete brand charter for the institution - spanning admissions/student marketing, corporate & employer brand (recruiter and rankings perception), alumni engagement, and overall institutional reputation.

This is a builder's role: you'll be shaping how multiple audiences - prospective students, corporate recruiters, faculty, alumni, and media - experience and trust the brand, often from the ground up in areas that don't yet have a defined playbook.

WHAT YOU'LL OWN:

- Brand strategy & positioning: Define and evolve how the institution is perceived across every audience segment, and translate that into a consistent narrative across all touchpoints.

- Admissions & student marketing: Build the brand funnel that drives application quality and volume, in partnership with the admissions team.

- Corporate & employer brand: Strengthen recruiter perception, placement outcomes narrative, and the institution's standing in rankings and industry surveys.

- Alumni & institutional brand: Shape how alumni, faculty, and the broader ecosystem represent and reinforce the brand.

- Campaigns & content: Lead integrated campaigns (digital, on-ground, PR) end to end, from strategy through execution and measurement.

WHAT WE'RE LOOKING FOR:

- 8-12 years of experience in brand marketing, with a track record of building and scaling a brand.

- Demonstrated ownership of a brand through a real growth phase (0-to-1 or 1-to-10), across either a large, process-driven organization or a startup/scale-up environment.

- Experience being part of an early/founding team that scaled a brand is a strong plus.

- Comfort operating in the chaos of a startup but with the discipline of legacy.

- Strong command over both brand strategy and hands-on execution: this is not a purely strategic seat; you'll be close to the work.

- Excellent storytelling and stakeholder management skills, including the ability to influence senior leadership without direct authority.

NICE TO HAVE:

- Prior exposure to education, higher-ed, or another high-consideration, trust-driven category (BFSI, healthcare).

- Experience managing rankings/survey submissions or media & PR relationships.