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Haus & Kinder Reviews by Employees

Key Responsibilities: - Brand Identity & Positioning: Define, evolve, and consistently articulate the brand's identity, voice, and positioning across all communications and platforms. - Content Strategy & Marketing: Develop and execute a comprehensive content strategy, overseeing the creation, distribution, and optimization of engaging content across various formats. - Social Media Marketing: Lead the strategy and execution for our social media channels, with a strong focus on Instagram and YouTube, to maximize engagement, reach, and community building. - Influencer Marketing: Identify, build relationships with, and manage a network of relevant influencers to amplify brand messaging and reach new audiences. - PR & Events: Develop and implement public relations strategies, manage media relations, and plan/execute engaging events to enhance brand visibility and reputation. - Retail Marketing: Develop and implement effective marketing strategies to support our presence and sales in retail environments. Ideal Profile: - Experience: 6+ years of post-MBA marketing experience, with a significant portion in a digital ecosystem. - Mindset: A strong entrepreneurial spirit and a desire to build and shape a brand from its foundational stages. Expertise: - Excellent understanding of Social Media Marketing best practices and trends. - Proven experience in Influencer Marketing, including strategy, outreach, and campaign management. - Demonstrated ability to develop and execute integrated marketing campaigns. Skills: Strong analytical skills, excellent communication and storytelling abilities, and a proven track record of managing projects and achieving marketing objectives.

Mumbai

Haus & Kinder - Brand Manager (6-8 yrs)

- Brand Identity & Positioning: Define, develop, and consistently reinforce the brand's identity, voice, and positioning in the market. Ensure all communications align with brand guidelines. - Content Strategy, Creation & Marketing: Develop and execute a comprehensive content strategy across various formats (e.g., blogs, videos, infographics, articles). Oversee content creation and distribution to engage target audiences and drive brand awareness. - Social Media Marketing: Lead and manage social media presence across key platforms, with a strong focus on Instagram and YouTube. Develop engaging social media campaigns, manage communities, and analyze performance. - Influencer Marketing: Identify, onboard, and manage relationships with relevant influencers to amplify brand messaging and reach new audiences. Develop and execute effective influencer campaigns. - PR & Events: Develop and implement public relations strategies to enhance brand reputation and media presence. Plan and execute brand events, product launches, and participation in industry conferences. - Retail Marketing: Develop and implement marketing strategies and initiatives specifically for retail channels, including in-store promotions, merchandising, and point-of-sale materials. - Market Research & Analysis: Conduct market research to identify consumer insights, market trends, and competitive landscapes to inform brand strategies. Analyze campaign performance and optimize future efforts. - Budget Management: Manage the marketing budget effectively, ensuring optimal allocation of resources across various marketing activities. Ideal Profile: - Entrepreneurial Drive: A true entrepreneurial spirit with a strong desire to build something impactful from scratch. Proactive, resourceful, and comfortable in a fast-paced, evolving environment. - Experience: 6+ years of post-MBA marketing experience, with a significant portion gained within a digital ecosystem. - Digital Marketing Acumen: Good understanding and hands-on experience with various digital marketing channels, especially Social Media Marketing and Influencer Marketing. - Strategic Thinking: Ability to develop strategic marketing plans and execute them effectively. - Communication: Excellent verbal and written communication skills, with the ability to articulate brand vision and campaign objectives clearly. - Analytical Skills: Strong analytical skills to interpret data, measure campaign effectiveness, and make data-driven decisions.

Haus & Kinder - Brand Manager (6-7 yrs)

Apply to 2 Haus & Kinder jobs on iimjobs.com, India's No.1 Management job portal. Explore Management job in Haus & Kinder Now! Company Page, IIM MBA Jobs, Ecommerce, Retail, Business, Development, Manager, Technology, Healthcare, Telecom, Insurance, FMCG, Media, BFSI, Director, VP/AVP, CEO/CFO, AGM/DGM

Apply to 2 Haus & Kinder jobs on iimjobs.com, India's No.1 Management job portal. Explore Management job in Haus & Kinder Now! Comapny page, IIM MBA Jobs, Ecommerce, Retail, Business, Development, Manager, Technology, Healthcare, Telecom, Insurance, FMCG, Media, BFSI, Director, VP/AVP, CEO/CFO, AGM/DGM