Job/Soft skill training

DataBeat Reviews by Employees

Data Analyst

Description: Technical Account Manager Programmatic Advertising (PMP & PG Focus) Location: Hyderabad (WFO) Timings: 5 PM 2 AM Department: Advertising Solutions / Programmatic Operations About The Role: Were seeking a Technical Account Manager (TAM) with deep expertise in Programmatic Guaranteed (PG) and Private Marketplace (PMP) campaigns to join our fast-growing advertising team. This role demands hands-on operational experience in DV360, The Trade Desk (TTD), and major SSPsfocusing on campaign setup, deal troubleshooting, and root cause analysis to ensure flawless deal execution and delivery across premium inventory. Youll serve as the technical backbone for programmatic partnerships, bridging the gap between ad tech, operations, and client successresolving delivery challenges, ensuring deal health, and optimizing revenue outcomes through proactive technical analysis. What Youll Do: - Own end-to-end deal execution for PMP and PG campaigns across DV360, TTD, and other DSPscovering setup, testing, activation, and optimization. - Troubleshoot delivery and pacing issues, including bid request mismatches, targeting conflicts, deal ID misconfigurations, and creative approvals. - Perform deep-dive investigations using log-level data, deal diagnostics, bid landscape analysis, and supply chain transparency tools to find and resolve root causes. - Partner with sellers, buyers, and platform teams to ensure proper deal configuration, creative approvals, and campaign pacing alignment. - Collaborate with SSPs and DSP support teams to resolve discrepancies, IVT/brand safety blocks, and deal connectivity issues in real time. - Analyze bid rates, win rates, floor impacts, and delivery metrics to identify optimization levers for improved fill and performance. - Provide technical guidance on inventory curation, audience segments, contextual targeting, and floor management. - Manage test campaigns and new feature rollouts, ensuring smooth platform integrations and accurate reporting setup. - Act as a subject matter expert for troubleshooting within DV360, TTD, Xandr, Magnite, and other platforms. - Deliver post-campaign insights, troubleshooting summaries, and actionable recommendations for future deals. - Document all recurring issues, develop SOPs, and collaborate with the Product/Tech teams to eliminate repeat blockers. What Youll Bring: - 35 years of hands-on experience in programmatic trading or technical account management with focus on PMP/PG execution. - Deep working knowledge of DV360 and The Trade Desk (deal creation, creative mapping, pixel validation, troubleshooting). - Strong understanding of OpenRTB, deal mechanics, bid stream analysis, and log-level data interpretation. - Familiarity with SSPs (Magnite, PubMatic, Index Exchange, etc.) and debugging tools (Charles, Fiddler, Ad Verification tools). - Analytical mindset with the ability to connect technical issues to business outcomes. - Excellent cross-functional collaboration and communication skills, capable of working with sales, product, and engineering teams. - Proficiency in Excel, SQL, or BI tools (Looker, Tableau) for custom troubleshooting and reporting is a plus.

Hyderabad

DataBeat - Technical Account Manager 

Description: Job Title: Senior Marketing Analyst Location: Hyderabad, Telangana Employment Type: Full-Time Experience Level: 7+ Years Department: Marketing & Analytics About DataBeat: At DataBeat, we help businesses harness the power of data to make smarter, faster, and more impactful marketing decisions. As a trusted analytics and performance marketing partner, we specialize in transforming data into actionable insights that drive measurable business growth. Our team thrives on innovation, collaboration, and a passion for uncovering stories hidden within data. Role Overview: DataBeat is seeking an experienced and analytical Senior Marketing Analyst to join our performance marketing team. The ideal candidate will possess deep expertise in digital marketing analytics, performance optimization, and data interpretation. You will be responsible for analyzing campaign performance across multiple digital platforms, interpreting GA4 audience data, identifying trends, and delivering actionable insights that improve ROI across both paid and organic channels. This role demands a combination of technical proficiency, business acumen, and a data-driven mindset. Key Responsibilities: - Manage, track, and optimize paid campaigns across Google Ads, Meta Ads, and other digital marketing platforms. - Continuously monitor performance metrics such as CTR, CPC, CPA, ROAS, and recommend optimization strategies. - Analyze audience behavior and campaign data using Google Analytics 4 (GA4) to derive insights and performance trends. - Provide data-driven recommendations to enhance SEO strategies, content performance, and user engagement. - Develop and maintain marketing dashboards and performance reports to communicate key KPIs and insights effectively. - Collaborate with marketing, creative, and strategy teams to align insights with broader business objectives. - Track conversions, attribution models, and user journeys to assess campaign impact and ROI. - Identify emerging trends, competitive benchmarks, and audience shifts to guide strategic planning and campaign adjustments. Required Qualifications: - 7+ years of experience in marketing analytics, performance marketing, or related roles. - Proven hands-on expertise with Google Ads and Meta Ads Manager, including setup, optimization, and analysis. - Advanced proficiency in Google Analytics 4 (GA4) including event tracking, audience segmentation, and funnel analysis. - Strong working knowledge of CallRail, HubSpot, Salesforce, VWO, SEMrush, GTM, Google Search Console, and Excel/Google Sheets. - Solid understanding of SEO analytics and how data influences keyword strategy and SERP performance. - Excellent analytical, problem-solving, and storytelling skills capable of turning complex data into clear, actionable insights. - Exceptional communication and presentation skills, with the ability to influence cross-functional teams. Preferred Skills: - Experience with UTM tracking, conversion pixels, and tag management systems (e.g., GTM). - Strong understanding of attribution modeling, multi-channel performance analysis, and CRM integrations. - Experience with data visualization tools such as Google Data Studio, Power BI, or Tableau. - Knowledge of CRO (Conversion Rate Optimization) and A/B testing frameworks. Why Join DataBeat: - Be part of a data-first marketing team driving measurable business outcomes. - Work with cutting-edge marketing and analytics tools. - Collaborate with a dynamic, insights-driven team that values growth and innovation. - Enjoy a culture that rewards curiosity, creativity, and continuous learning.

Telangana

DataBeat - Senior Marketing Analyst 

Apply to 2 DataBeat jobs on iimjobs.com, India's No.1 Management job portal. Explore Management job in DataBeat Now! Company Page, IIM MBA Jobs, Ecommerce, Retail, Business, Development, Manager, Technology, Healthcare, Telecom, Insurance, FMCG, Media, BFSI, Director, VP/AVP, CEO/CFO, AGM/DGM

Apply to 2 DataBeat jobs on iimjobs.com, India's No.1 Management job portal. Explore Management job in DataBeat Now! Comapny page, IIM MBA Jobs, Ecommerce, Retail, Business, Development, Manager, Technology, Healthcare, Telecom, Insurance, FMCG, Media, BFSI, Director, VP/AVP, CEO/CFO, AGM/DGM

DataBeat Jobs