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About the Role We are looking for an experienced Growth Marketer (Manager / Sr. Manager) to spearhead the next phase of Codeyoung's growth. This role will own full-funnel marketing across web and app channels (except running performance marketing ads), with a sharp focus on scaling adoption and monetization of our Codeyoung app. You will be responsible for SEO, lifecycle/email marketing, CRO, analytics, and app store optimization while guiding associates and collaborating with product and performance teams. The ideal candidate combines strategic thinking with hands-on execution, thrives in fast-paced environments, and is motivated to build scalable growth engines in the edtech space. Key Responsibilities Growth Marketing & Funnel Ownership - Drive funnel optimization across paid, organic, and referral channels. - Collaborate with performance marketing team to improve ROI via funnel diagnosis and CRO. - Work with stakeholders to define and run structured A/B tests and growth experiments across web and app assets. SEO & Content Marketing - Work with the SEO agency to ensure delivery of SEO milestones - Work with content team to ensure timely release of blogs following all SEO principles and guidelines - Track performance of blogs and landing pages, ensuring steady traffic and conversion growth. - Monitor and improve site health (crawl errors, speed, indexation) working with the tech team Email, CRM & Marketing Automation - Design and manage lifecycle campaigns for lead nurturing, free trial engagement, reactivation, and upsell. - Implement advanced segmentation and personalization across email/SMS/WhatsApp. - Continuously optimize deliverability, open/click rates, and customer journeys. App Growth & Monetization - Lead Codeyoung app growth strategy across acquisition, activation, engagement, and retention. - Drive monetization through subscription tiers, in-app upsells, referral programs, and cohort-based experiments. - Analyze DAU/MAU, retention, churn, and ARPU metrics to optimize performance. - Own ASO (App Store Optimization) to increase downloads and rankings. Data, Reporting & Analytics - Build and maintain dashboards for leads, funnels, and app KPIs. - Reconcile data across CRM, GA, ad platforms, and app analytics tools (Firebase, Mixpanel, CleverTap). - Deliver actionable insights and recommendations to senior leadership. Leadership & Collaboration - Mentor and upskill junior associates in SEO, email, and analytics. - Work cross-functionally with design, tech, content, and product teams to execute campaigns. - Manage external agencies and ensure ROI from partnerships. What We're Looking For - 4-8 years of experience in growth/digital marketing; - Proven track record in SEO, lifecycle/email marketing, and app growth/monetization. - Hands-on with tools like SEMrush/Ahrefs, Google Analytics, Google Search Console, HubSpot/Mailchimp, Zapier/Pabbly, Mixpanel, CleverTap, and Google Analytics. - Strong analytical and problem-solving skills, with comfort in Excel/Sheets dashboards. - Demonstrated success in funnel improvement, app engagement, or monetization experiments. - Excellent project management and cross-functional leadership abilities. Why Join Us? - Lead high-impact growth & monetization initiatives in a global edtech brand. - Full ownership of Codeyoung app growth - a strategic charter with visibility to leadership. - Exposure to end-to-end growth levers: SEO, automation, CRO, app marketing. - On-site role with a clear career path toward marketing leadership.

Bangalore

Codeyoung - Manager/Senior Manager - Growth Marketer 

Apply to 1 Codeyoung jobs on iimjobs.com, India's No.1 Management job portal. Explore Management job in Codeyoung Now! Company Page, IIM MBA Jobs, Ecommerce, Retail, Business, Development, Manager, Technology, Healthcare, Telecom, Insurance, FMCG, Media, BFSI, Director, VP/AVP, CEO/CFO, AGM/DGM

Apply to 1 Codeyoung jobs on iimjobs.com, India's No.1 Management job portal. Explore Management job in Codeyoung Now! Comapny page, IIM MBA Jobs, Ecommerce, Retail, Business, Development, Manager, Technology, Healthcare, Telecom, Insurance, FMCG, Media, BFSI, Director, VP/AVP, CEO/CFO, AGM/DGM

Codeyoung Careers, 1 Codeyoung Jobs, February 2026  Company Page - iimjobs.com

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