India has the second-highest menstruating population globally with 35.5 crore females. However, the penetration of the organized Sanitary Napkins market remains astonishingly low at 18%. Niine started with a commitment to bring about a change in this number. With the launch of Niine Sanitary Napkins in May 2018, we embarked on a journey to serve and contribute towards improving female hygiene & sanitation conditions across India, and to significantly grow the overall market.

After a great success with Niine Sanitary Napkins in India, Niine is now growing into ‘Niine Hygiene and Personal Care.’ We have successfully launched our range of Hand Hygiene products which include handwashes as well as hand sanitizers in liquid and gel form. Going forward, we will also mark our presence in Premium Baby diapers and Baby wipes category. We constantly strive to provide solutions beyond just products, by leveraging research and technology to facilitate convenience and ultimately improve the lives of our consumers.

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