Zeno Health (formerly Generico) is founded by IIT Bombay Alumni and is now the country's largest private generic company selling generic medicine directly to consumers via its network of 150+ of COCO stores in Maharashtra and Gujarat and has served 2 million consumers helping them save more than 220Cr on their medicine costs.

We believe that generic medicines are the key to changing the way the medical landscape in India works by providing more choice to consumers at costs that are up to 80% lower than those of branded medicines

Zeno has changed the way medicines are sold and consumed in Mumbai by bringing consumers in the core focus, educating them about generics and helping them make informed decisions on medicine purchase. With more than 4% of Mumbai’s market share in medicine (branded as well as trade generics)

Zeno is now foraying into Franchise Partner Model along with its own store’s expansion, to scale its operation across India with a Mission to set up 1 lac, omnichannel Zeno Pharmacies (COCO+FOFO) in next 10 years.

Our vision 2027 is we are India’s consumer healthcare market leaders driving sustainable health outcomes globally.

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