Job Description:
Are you a detail-oriented and results-driven email marketer with a passion for crafting compelling email campaigns that engage and convert? Do you have a track record of driving successful email marketing strategies? If so, we want you to join our team as an Email Marketing Specialist.
Key Responsibilities:
- Email Campaign Management: Plan, develop, and execute email marketing campaigns, including newsletters, product promotions, lifecycle emails, and more.
- Audience Segmentation: Segment email lists based on customer behavior, demographics, and preferences to deliver highly targeted and personalized content.
- Content Creation: Create and optimize email content, including copy, graphics, and calls to action, ensuring a consistent brand voice and visual identity.
- A/B Testing: Conduct A/B tests to optimize email performance, analyzing open rates, click-through rates, and conversion rates to refine strategies.
- List Management: Maintain and grow email subscriber lists, manage unsubscribes, and ensure compliance with email marketing regulations (CAN-SPAM, GDPR).
- Automation: Implement and manage email automation workflows, including drip campaigns, welcome series, and re-engagement campaigns.
- Analytics and Reporting: Monitor email campaign metrics, track key performance indicators (KPIs), and provide regular reports with actionable insights.
- Collaboration: Work closely with the marketing team to align email marketing efforts with overall marketing strategies and campaigns.
Qualifications:.
- Minimum of three years of experience in email marketing.
Didn’t find the job appropriate? Report this Job
