About Zydus Wellness:

Zydus Wellness, an FMCG leader, develops manufactures, and markets health and wellness products, integrating healthcare, skincare, and nutrition. Founded in 1988 with Sugar Free, India's first zero-calorie sugar replacement, it now manages seven global brands, including Complan, Glucon-D, Everyuth, and Nutralite. The company serves over 50 million families and supports more than 90,000 dairy farmers and 2,000 MSMEs.

With a focus on research, quality, and innovation, Zydus Wellness operates on core pillars of manufacturing integrity and supply chain efficiency. Headquartered in Ahmedabad and Mumbai, it runs four manufacturing facilities across India and eight co-packing facilities in India, Oman, and New Zealand. Listed on the Bombay and National Stock Exchanges, Zydus Wellness is led by Chairman Dr. Sharvil Patel and CEO Tarun Arora, serving customers in over 25 countries across three continents.

Business Development Manager - Food Service

Functional Reporting: Branch Head / Zonal Sales Manager - FS

Administrative Reporting: Branch Head / Zonal Sales Manager - FS

Location: Branch Office

Role Purpose:

This role is responsible to drive Secondary Sales in Food Service (HoReCa) Key Account Channel in the assigned territory.

Key Accountabilities/ Responsibilities:

1. Financial:

- Responsible to drive Secondary Sales in Markets assigned.

- Understand and ensure profitable / sustained growth of business and strong orientation to commercial terms, profitability calculations etc.

2. Customer:

- Identify Foodservice Key Accounts (National and International Chain Accounts) across Region and align coverage through team of Key Account Executives where Zydus does not have presence fostering new business development.

- Visit regularly and build strong connect with Key Accounts Stake holders for sales of Zydus products.

- Identify requirements of Food Service Key accounts, acquire by conducting demonstration/ sampling/ customization along with Chef Support, of Zydus products and ensure regular supplies through RDS.

- Evaluate consumption, sign Purchase Contract with the accounts, and ensure Volumes and supplies on monthly basis.

- Identify opportunities in alternative Bulk Institutional channels for Zydus products, eg. Bakery Manufacturing, Food Industries, etc.

3. Process:

- Coordinate with RDS & Branch team for commercials such as Collections, Claims etc.

- Appraise the organisation on regular intervals about the Competetor activities such as New Products / Packs, Schemes etc.

- Gather data on Competitor pricing, Sales, Customer base etc and analyse sales data and past trends on a continuos basis.

4. People:

- Manage and Develop, Key Account Executives creating a high performing team.

Key Deliverables:

- Sales Targets Achievement: Meeting or exceeding sales goals set for the segment, often measured in revenue, volume of orders, or number of new accounts.

- Client Acquisition and Retention: Identifying and acquiring new clients while maintaining and strengthening relationships with existing clients in the industry.

- Market Penetration and Expansion: Expanding the company's presence in the sector by targeting new geographic areas, market segments, or product lines.

- Customer Relationship Management: Building and nurturing strong relationships with key decision-makers and influencers in the sector to drive repeat business and customer loyalty.

- Product Knowledge and Promotion: Demonstrating a deep understanding of the company's products and services, and effectively promoting these to meet the specific needs of the market.

- Order Management and Coordination: Ensuring accurate order processing, timely delivery, and coordination with the logistics and supply chain teams to meet customer expectations.

Key Interactions:

Area Sales Manager

Zonal Sales Manager

Branch Commercial Manager

Branch Logistics Manager

Business Process Associate

Channel Business Partner (RDS)

Key Dimensions: Individual Contributor

Educational Qualifications: Graduate / MBA Preferred

Experience (Type & Nature): Minimum 2 to 3 years of experience in handling Institutional sales preferably in Key Accounts HORECA with good communication skills in English and regional language.

Functional Competencies:

- Good Knowledge and understanding of Institutional Sales

- Sound Knowledge of Sales Fundamentals

- Having hands on experience in Sales Force Automation (SFA)

- RDS Management including ROI

Behavioral Competencies:

- Result Oriented

- Analytical Ability

- Takes Initiative

- Negotiation & Problem Solving

- Good written & oral communication