About Zydus Wellness:

- Zydus Wellness, an FMCG leader, develops, manufactures, and markets health and wellness products, integrating healthcare, skincare, and nutrition. Founded in 1988 with Sugar Free, India's first zero- calorie sugar replacement, it now manages seven global brands, including Complan, Glucon-D,

- Everyuth, and Nutralite. The company serves over 50 million families and supports more than 90,000 dairy farmers and 2,000 MSMEs.

- With a focus on research, quality, and innovation, Zydus Wellness operates on core pillars of manufacturing integrity and supply chain efficiency. Headquartered in Ahmedabad and Mumbai, it runs four manufacturing facilities across India and eight co-packing facilities in India, Oman, and New Zealand. Listed on the Bombay and National Stock Exchanges, Zydus Wellness is led by Chairman Dr. Sharvil Patel and CEO Tarun Arora, serving customers in over 25 countries across three continents.

Get to know our organization - Click on the below links

1. Company Website

2. Zydus Corporate Park

Branch Customer Marketing Manager:

- Functional Reporting: Head - Customer Marketing

Administrative Reporting: Branch Head

Role Purpose:

This Role is responsible for developing and executing marketing strategies at the Branch level to enhance brand visibility, drive sales and build strong customer relationships. This role requires a blend of strategic thinking, creativity and hands-on execution to engage the team to maximize market share.

Key Accountabilities/ Responsibilities:

1. Financial:

- Responsible to drive Primary Sales and Secondary Sales deploying Customer Marketing Initiatives in the branch.

- Ensure Trade Investment budgets are well within agreed levels of spends as well as ROI.

2. Customer:

- Be the owner and anchor of all National programs and initiatives being rolled out for the Branch and Sales team members within the branch.

3. Process:

- Work very closely across all allied functions such as Supply Chain, Commercial and IT to ensure the given agenda fall into place operationally as per aligned timelines.

4. Capability:

- Build buy-in and disproportionate share of mind and share of effort with field teams basis close work for a strong execution culture along with Branch Head.

5. People:

- Be the voice of the Branch for building credence with the marketing function for sizable share/distribution maximizing opportunities across states/geographies within the branch.

2 Key Deliverables:

- Strategy Development: Create and Implement Branch Specific Customer Marketing strategies that align with overall Branch goals and target local consumer needs.

- Market Analysis: Conduct market analysis to identify trends, customer preferences and competitive landscape to inform marketing tactics.

- Campaign Execution: Design and execute promotional campaigns, events and in-store activities to drive customer engagement and increase sales.

- Collaboration: Work closely with field sales teams to ensure customer marketing strategies are effectively integrated and support overall sales objectives.

- Performance Analysis: Monitor and analyze the performance of customer marketing campaigns, adjusting strategies based on data-driven insights.

Key Interactions:

- Head Customer Marketing & Central Customer Marketing Teams

- Branch Head

- Area Sales Manager

- Sales Officer / Area Sales Executive

- Supply Chain Team

- Commercial Team

- Brand Marketing

- Key Dimensions:

- People Manager

Educational Qualifications:

- MBA from a Premier 'B' School

Experience (Type & Nature):

- 7 - 10 years of overall experience. At least 2 years of experience in Customer Marketing in FMCG sector, preferably in a branch or regional role.

Functional Competencies

- In Depth understanding of FMCG distribution dynamics, Role of channel activations, trade spend, ROI maximization and strategies to drive last mile execution.

- Proven track record of developing and executing successful marketing campaigns.

- Adept at sales technology tools utilization and development.

- Strong analytical skills and high proficiency in MS Office / Excel.

Behavioral Competencies:

- Proactive, Result Oriented, Owns the Work, Takes initiative on his own.

- Excellent communication skills - should be able to interact with multiple stakeholders.

- Excellent analytical, problem solving and negotiation skills.