Zydus Wellness - Assistant Brand Manager - Expert Marketing

Brand Executive : Expert Marketing

Functional Reporting: Senior Manager: Expert Marketing

Administrative Reporting: Senior Manager: Expert Marketing

Location: Mumbai

Role Purpose

The role serves the purpose of managing & improving the performance of the assigned brand(s) by:

Role Purpose:

The role serves the purpose of managing & improving the performance of the assigned brand(s) by:

- Planning & driving execution of annual & interim projects - specific to the domain of Medical Marketing

- Aiding on conceptualization & set up of a product pipeline for future (NPD) to leverage the Medical Marketing RTM

Key Accountabilities/ Responsibilities

Financial

- Ideate and implement marketing roadmaps to drive revenue growth from a medical marketing (MM) perspective, focusing on short-term (1-2 years) revenue targets.

- Manage resources efficiently while coordinating with external agencies and internal teams to maximize cost-effectiveness in all marketing initiatives.

Customer

- Ideate & design the Medical Marketing RTM for the ZW Portfolio

- Plan & Implement projects specific to this agenda - (HCP led promotion and prescription generation)

- KOL engagement through advisory board meetings, CMEs, conference participation

- Coordinate with market research and ad agencies to ensure alignment with customer expectations and enhance the brand's market positioning.

People

- Collaborate with internal sales & expert teams, ensuring seamless execution of on-ground activities and strong alignment between sales and marketing efforts.

- Engage internal and external stakeholders to drive successful project implementation and build cross-functional relationships.

Process

- Plan and implement marketing projects like HCP led promotion and prescription generation

- Contribute to the improvement of internal marketing processes by adopting best practices

Key Deliverables

- Develop a marketing roadmap focusing on short-term (1-2 year) brand growth.

- Ensure alignment with market insights by coordinating with market research agencies and tracking brand health indicators for continuous improvement.

- Streamline internal marketing processes by adopting industry best practices and ensuring efficient project execution.

Key Interactions:

Internal:

Sales, Planning:

- On alignment of monthly / quarterly / annual plans for the brand

Manufacturing:

- Time to time driving of back end actions basis business plan

Logistics:

- Coordination for planned production / changes / additional business ask & its timely delivery

Finance:

- Approvals & payments to direct vendors

External:

- HCP Medical representative Channel / Medical Fraternity

- Creative / Ad agencies, Media Agency

- Relationship Management

- Coordination / Negotiation

Key Dimensions

Team:

- Direct Reports: NA

Financial Dimensions:

- Brand Size

- Brand P&L

- Annual Budgeting

Role Requirements:

Educational Qualifications

- PG Degree

Experience (Type & Nature):

- 1-4 years

- Experience in OTC space

Functional Competencies:

- Knowledge & understanding of relevant business indicators, category & industry

- Understanding of Marketing Communication basics

- Problems solving skills

- People Management Skills

- Good Communication Skills

- Analytical Skills

- Good Coordination Skills

- Negotiation Skills

- Changes management

- Systems knowledge

Behavioural Competencies:

- Building People Capability -Recognizes and acts on own capability needs

- Business Orientation - Understands own role and its impact on the business

- Delivering Excellence - Driven to achieve results and meet existing standards of excellence

- Entrepreneurial Decision Making -Acts independently in the current role

- Team Leadership - Demonstrates leadership potential

- Working Across Boundaries - Is a good team player