About Zydus Wellness:

Zydus Wellness, an FMCG leader, develops, manufactures, and markets health and wellness products, integrating healthcare, skincare, and nutrition. Founded in 1988 with Sugar Free, Indias first zero-calorie sugar replacement, it now manages seven global brands, including Complan, Glucon-D, Everyuth, and Nutralite. The company serves over 50 million families and supports more than 90,000 dairy farmers and 2,000 MSMEs.

With a focus on research, quality, and innovation, Zydus Wellness operates on core pillars of manufacturing integrity and supply chain efficiency. Headquartered in Ahmedabad and Mumbai, it runs four manufacturing facilities across India and eight co-packing facilities in India, Oman, and New Zealand. Listed on the Bombay and National Stock Exchanges, Zydus Wellness is led by Chairman Dr. Sharvil Patel and CEO Tarun Arora, serving customers in over 25 countries across three continents.

Get to know our organization Click on the below links:

1. Company Website

2. Zydus Corporate Park

Area Sales Manager Food Service:

Functional Reporting : Branch Head / Zonal Sales Manager FS

Administrative Reporting : Branch Head / Zonal Sales Manager FS

Role Purpose: To lead and manage the sales operations for food service in the assigned state, targeting institutions and the HoReCa (Hotels, Restaurants, and Cafes) sector. The primary responsibility includes growing sales revenue, maintaining strong relationships with key clients, driving new business opportunities, and ensuring exceptional service delivery across channels.

Key Accountabilities/ Responsibilities:

1. Financial:

- Lead and manage the sales team to achieve targets in the HoReCa (Food Service) segment

- Responsible to drive Primary Sales and Redistribution

- Understand and ensure profitable / sustained growth of business

Customer:

- Strengthening the distribution network & infrastructure of RDS, C&FAs to increase the width and depth of availability of Zydus products including new sales channels.

- Meet & build strong connect with Institutional customers such as Hotels, Restaurants, Bakery, Cafés etc for sales of Zydus products.

2. Process:

- Execution & monitoring market inputs

- Ensure availability of stocks at optimum level with RDS / C&F warehouse in his territory

- Develop and execute effective sales strategies to penetrate and expand our presence in the Food Service market.

- Analyze market trends and competition to identify growth opportunities

3. People:

- Effective management of Sales Officers for motivation, training & development & productivity enhancement

- Collaboration with the team and cross functional teams for effective execution

- Demonstrate company values, ethics & pride through exemplary behavior

Key Deliverables:

- Develop and implement sales strategies to achieve and exceed the sales targets in the assigned territory.

- Manage the sales funnel and pipeline for Institutional and HoReCa segments.

- Create and execute sales plans to penetrate new markets and expand existing customer base within the state.

- Identify and seize business opportunities, especially in bulk sales to institutions and the HoReCa segment.

- Build and maintain strong relationships with key clients including hotels, restaurants, catering companies and Institutions.

- Regularly engage with clients to understand their needs and address any service issues or queries.

- Conduct periodic customer feedback sessions to enhance service quality.

- Lead, mentor, and develop the sales team under your supervision, ensuring high motivation and performance.

- Stay updated on market trends, competitor activities, and industry developments.

- Analyze sales data to identify growth opportunities and areas for improvement.

- Provide market intelligence to Senior Management to inform overall business strategy.

- Drive new business opportunities by targeting large institutions, hotels, and restaurants etc.

- Collaborate with the marketing team to execute promotional activities and campaigns aimed at increasing product visibility.

- Work closely with chefs, F&B managers, and purchasing teams to promote the companys product portfolio.

- Prepare and present monthly sales reports, forecasts, and business plans.

- Maintain accurate and timely records of all sales activities, customer contacts, and business deals.

- Manage the sales budget for the area, ensuring efficient use of resources.

Educational Qualifications:

- Graduate / MBA Preferred

Experience:

- Minimum 3-5 years of sales experience (in the capacity of ASM) in the Food Service industry, with a proven track record in managing Institutional and HoReCa channels preferably in FMCG with good communication skills in English and regional language.

Functional Competencies:

- Strong understanding of the food service industry and the dynamics of Institutional and HoReCa sales.

- Sound Knowledge of Sales Fundamentals

- Having hands on experience in Sales Force Automation (SFA)

- RDS Management including ROI

- Prior experience of handling Team

- Stakeholder management

Behavioral Competencies:

- Excellent negotiation and relationship management skills.

- Team leadership and mentoring abilities.

- Results-oriented with a focus on meeting and exceeding targets.

- Strong analytical skills and market awareness.

- Strong written & oral communication & presentation skills