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Vice President - Marketing - We are looking for a Vice President of marketing to lead and drive our marketing efforts. We are a leader in cognitive procurement and are looking for an experienced Marketing leader as part of our endeavor to drive the next phase of growth. - This is a senior leadership and highly strategic role. You will be reporting to our Chief Marketing Officer and will be responsible for driving the Go To Market strategy for a Region including positioning, messaging, product marketing, demand generation, digital marketing, and customer/partner marketing within the region. - You will be accountable for achieving company objectives with regard to revenue, customer acquisition, budget management, and profitability. It requires cross-functional collaboration with multiple internal and external business stakeholders including agencies to drive incremental sales, customer engagement, and loyalty. This role requires a strong balance of creative thinking & strategic thinking, project management ability, communication skills, analytical thinking, brand expansion, and creative problem solving with the ability to influence and introduce innovative and impacting marketing programs. Here's an overview of what your responsibilities might entail: - Product messaging: develop and revamp product messaging along with relevant stakeholders. Ensure that messaging for differentiating features proliferates and establishes brand identity. - Product launch: Contribute and lead product launches/new releases and work with the product management team for planning, release, and go-to-market initiatives. - Competitive intelligence: Ensure that appropriate competitive intelligence is captured and leveraged by sales and other teams. Create new assets and revamp existing ones. - Product-centric thought leadership: contribute towards the development of product-centric thought leadership and drive effective distribution via various marketing channels. - Subject matter expertise: develop subject matter expertise in cognitive procurement, and AI/ML capabilities. - Sales and partner enablement: contribute towards sales and partner enablement initiatives. Ensure that product marketing assets are utilized for driving commercial outcomes. - Strategic initiatives: lead ideation and delivery of strategic initiatives leveraging PMM assets, these include roundtables, thought-leadership webinars, virtual events, partner events and others. - Content marketing: provide ideas to content marketing to proliferate product-centric messaging and competitive differentiation, function as a subject matter expert for development of content market assets. What are we looking for? - A great leader who can make a big impact and lead the growth of our business - Should be an MBA graduate from a Tier I B-School - 15 to 20 years of experience in B2B SaaS marketing 5 Reasons Why You Should Work With Us: - Cloud Product Company: We are a Cloud SaaS Company and our products are created by using the latest technologies like ML and AI. Our UI is in Angular JS and we are developing our mobile apps using React. - A Market Leader: Zycus is recognized by Gartner (world's leading market research analyst) as a Leader in Procurement Software Suites. - Move between Roles: We believe that change leads to growth and therefore we allow our employees to shift careers and move to different roles and functions within the organization - Get a Global Exposure: You get to work and deal with our global customers. - Create an Impact: Zycus gives you the environment to create an impact on the product and transform your ideas into reality. Even our junior engineers get the opportunity to work on different product features. About Us: Zycus is a pioneer in Cognitive Procurement software and has been a trusted partner of choice for large global enterprises for two decades. Zycus has been consistently recognized by Gartner, Forrester, and other analysts for its Source to Pay integrated suite. Zycus powers its S2P software with the revolutionary Merlin AI Suite. Merlin AI takes over the tactical tasks and empowers procurement and AP officers to focus on strategic projects; it offers data-driven actionable insights for quicker and smarter decisions, and its conversational AI offers a B2C type user experience to the end-users. Zycus helps enterprises drive real savings, reduce risks, and boost compliance, and its seamless, intuitive, and easy-to-use user interface ensures high adoption and value across the organization. Start your #CognitiveProcurement journey with us, as you are #MeantforMore

Bangalore

Mumbai

Zycus - Vice President - Marketing - IIM/ISB/FMS/MDI 

Job Description for Zycus - Vice President - Marketing - IIM/ISB/FMS/MDI  in Zycus Infotech Pvt Ltd in  Bangalore Mumbai for (15-20) years of experience. Apply Now!

Zycus - Vice President - Marketing - IIM/ISB/FMS/MDI  | iimjobs.com