Company Overview:

About Zycus:

Zycus is a global leader in Source-to-Pay (S2P) procurement software, helping large enterprises drive efficiency, compliance, and measurable value across their procurement and finance operations. Trusted by leading Fortune 1000 organizations worldwide, Zycus enables procurement teams to move from cost control to strategic value creation.

At the core of Zycus' platform is Merlin AI, an advanced AI-powered engine that brings intelligence, automation, and predictive insights across the entire procurement lifecycle-from sourcing and contract management to procurement, invoicing, and supplier management. Merlin AI empowers Chief Procurement Officers and finance leaders to make faster, smarter decisions with real-time visibility and actionable insights.

Zycus is consistently recognized by top industry analysts such as Gartner, Forrester, and IDC for its innovation, depth of functionality, and strong customer outcomes. Known for its enterprise-grade solutions, global delivery model, and customer-first mindset, Zycus partners closely with organizations to modernize procurement and unlock long-term business value.

With a strong global presence across North America, EMEA, and APAC, Zycus continues to invest aggressively in product innovation, AI-led capabilities, and brand leadership-shaping the future of intelligent procurement

As the Manager - Marketing (U.S Region Focus), you will be responsible for developing and executing marketing strategies specifically tailored to the U.S. market. This role involves working closely with the sales, product, and global marketing teams to drive lead generation, brand awareness, and market penetration within the U.S. region. Your efforts will directly contribute to Zycus's growth and success in a key strategic market, impacting revenue generation and market share.

Key Responsibilities:

- Develop and implement comprehensive marketing plans for the U.S. region, aligning with overall business objectives and revenue targets.

- Manage and optimize marketing campaigns across various channels, including digital marketing, content marketing, events, and public relations, to maximize ROI.

- Conduct market research and competitive analysis to identify opportunities and trends in the U.S. procurement technology landscape.

- Collaborate with the sales team to develop targeted marketing programs that support lead generation and sales enablement.

- Create compelling marketing content, including website copy, blog posts, case studies, white papers, and presentations, to engage target audiences.

- Plan and execute U.S.-focused events, webinars, and conferences to generate leads and build brand awareness.

- Track and analyze marketing campaign performance, providing regular reports and recommendations for optimization.

- Manage the U.S. marketing budget, ensuring efficient allocation of resources and adherence to budgetary guidelines.

- Build and maintain relationships with key industry influencers, analysts, and media outlets in the U.S.

Required Skillset:

What are we Looking For:

- A great leader who can make a big impact and lead the growth of our business.

- 5+ years of experience in B2B SaaS marketing (Growth/ Go to Market) with deep understanding and experience in building sales pipeline.

- Ability to bring in creativity to the role, while also being deeply data-driven and analytical in approach.

- Well-versed with marketing automation tools such as HubSpot, Salesforce etc.

- Hands-on experience with managing LinkedIn campaigns, Google PPC/ analytics etc.

- Excellent written and verbal communication skills

- Astute analytical ability - should have a natural flair for working with large data sets and identify trends and patterns to enable data-driven decision-making.

- Should be an MBA graduate from a Tier I B-School