We are looking for a dynamic Director of Marketing to lead and scale our marketing efforts globally. As the Director of Marketing, you will be responsible for driving brand- led demand generation, pipeline acceleration, and enterprise revenue growth across North America and other global markets.

This role requires a strategic, hands- on marketing leader with deep experience in B2B SaaS, enterprise GTM, and Account- Based Marketing (ABM) - and increasingly, experience designing and deploying AI- driven and agentic marketing systems to scale demand generation and regional growth.

Key Responsibilities:

Demand Generation, Pipeline & Revenue Growth:

- Own and scale multi- channel demand generation programs (digital, ABM, events, lifecycle) to drive qualified pipeline and revenue across enterprise accounts.

- Design marketing motions that directly support large, multi- year deal closures, not just top- of- funnel lead volume.

- Build predictable, scalable pipeline engines that work across APAC and global markets.

Agentic & AI- Driven Marketing (Core Expectation):

- Lead the adoption of AI- first and agentic marketing approaches, including:

- AI- driven demand generation and personalization at scale

- Intelligent ABM workflows (intent- led targeting, dynamic content, automated nurture)

- Agentic systems that improve speed, precision, and ROI of marketing execution

- Reimagine how marketing teams operate by replacing manual workflows with AI- powered agents where appropriate.

- Partner closely with RevOps and Sales to ensure AI- led insights translate into revenue outcomes.

ABM & Enterprise Marketing :

- Own and scale enterprise ABM programs targeting $1B+ revenue organizations.

- Drive deeply personalized engagement across complex buying committees (CPO, CFO, CIO, Procurement, IT, Risk).

- Ensure ABM efforts are tightly aligned to account strategy, opportunity stages, and renewal cycles.

Sales & Marketing Alignment:

- Act as a true partner to enterprise sales leadership, owning:

- Sales enablement strategies

- Opportunity air- cover programs

- Content and campaigns designed to move stalled deals forward

- Align marketing KPIs tightly to revenue metrics (pipeline, win- rate, deal velocity).

Events, Field & Thought Leadership:

- Lead high- impact field marketing programs, including executive roundtables, industry conferences, virtual events, and thought leadership initiatives.

- Use events as pipeline accelerators and deal- influence levers, not just brand exercises.

Content, Digital & Growth Strategy:

- Oversee enterprise- grade content, SEO, PPC, ABM ads, website optimization, and lifecycle programs.

- Ensure all content reinforces Zycus' positioning as an AI- first, agentic procurement leader.

- Drive experimentation and continuous optimization using data and AI- driven insights.

Partner & Alliance Marketing:

- Collaborate with consulting firms, system integrators (SIs), and ecosystem partners to develop joint GTM and enterprise outreach programs.

- Leverage partners as trust- accelerators in competitive enterprise deals.

Marketing Analytics & ROI :

- Own marketing analytics, attribution, and ROI measurement.

- Build dashboards and decision systems that clearly link marketing activity - pipeline - revenue.

- Use AI and automation to improve forecasting accuracy and decision- making speed.

Qualifications & Experience :

Must- Have :

- 10+ years of B2B marketing experience, with at least 5+ years in senior / leadership roles

- Proven success marketing enterprise SaaS platforms (procurement, supply chain, spend management, or adjacent enterprise domains preferred)

- Strong experience working directly with enterprise sales teams on large, complex deals

Hands- on expertise with:

- Demand generation & ABM

- Marketing automation (HubSpot, Marketo, etc.)

- CRM (Salesforce)

- Analytics and attribution frameworks

- Strongly Preferred (Differentiators)

- Experience building or deploying AI- led / agentic marketing systems, such as:

- AI- driven ABM or demand engines

- Automated regional GTM scaling using AI workflows

- Personalization engines or intelligent nurture systems

- Experience owning regional or global GTM (North America, EMEA, APAC)

- Demonstrated ability to scale marketing from 1 - N regions using technology and systems, not just headcount

Why Join Zycus :

- Sell a Recognized Market Leader - Zycus is consistently recognized by Gartner, Forrester, and IDC, giving instant credibility with Fortune 1000 CIOs & CPOs.

- Win Big, Strategic Deals - Own multi- million- dollar, multi- year enterprise deals competing against SAP Ariba, Coupa, and Ivalua.

- AI- First GTM Opportunity - Build and scale next- generation, agentic marketing systems in a company that genuinely invests in AI - not just talks about it.

- Global Impact from India - One of only three Indian- born product companies positioned as a Gartner Magic Quadrant Leader, with global scale and Indian headquarters.

True Industry Grand Slam:

- Gartner Magic Quadrant Leader

- Forrester Wave recognition

- IDC MarketScape positioning

- Gartner Customers' Choice