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Zycus is looking for a tech-savvy digital marketing leader to drive our digital strategy across web, SEO, automation, and performance. You will be responsible for owning Zycus' website, blog, and Martech stack, as well as scaling our organic and paid digital presence to generate qualified demand and drive pipeline growth. This role is ideal for someone who blends deep technical expertise with strategic marketing acumen, strong analytical thinking, and a passion for using AI and emerging technologies to automate, optimize, and innovate. Key Responsibilities: Digital Strategy & Execution: - Define and execute strategic digital marketing initiatives across organic, paid, and owned channels. - Own the website, blog, and corporate digital assets to ensure brand consistency, technical excellence, and performance optimization. - Collaborate with GTM, inside sales, and product marketing teams to align campaigns with business goals and drive account engagement. SEO & Website Management: - Lead technical SEO, content SEO, and on-page/off-page optimization to drive organic growth, qualified traffic, and conversions. - Use modern tools and AI-powered solutions to audit, monitor, and continuously improve SEO performance. - Drive conversion rate optimization (CRO) and A/B testing across the website to enhance user journeys and improve lead quality. Marketing Automation & Martech: - Oversee marketing automation and CRM workflows to ensure seamless nurturing, tracking, scoring, and lead lifecycle management. - Use AI tools and behavioral data to optimize segmentation, personalization, and campaign automation. - Continuously evaluate and enhance the Martech stack-recommending additions, integrations, and improvements to drive performance and efficiency. Demand Generation & Campaign Management: - Plan and execute targeted ABM campaigns in collaboration with GTM and product marketing teams. - Leverage intent data, AI insights, and behavioral signals to improve targeting and messaging. - Optimize digital advertising (Google, LinkedIn, Display) through data-led iteration, with a focus on CAC and pipeline velocity. Analytics, Insights & Forecasting: - Track KPIs across the funnel: impressions, clicks, MQLs, SQLs, opportunities, and pipeline. - Conduct rigorous A/B and multivariate testing to continuously improve performance. - Use analytics, attribution modeling, and forecasting to maximize ROI and justify spend. - 10+ years of experience in digital marketing, with strong expertise in website management, SEO, automation, and analytics. - Ideally BE in Computer Science / IT or technical field - MBA preferred but not mandatory - Technically proficient in CMS platforms (e.g., WordPress), SEO tools (e.g., SEMrush, Screaming Frog, GA4), and Martech tools (e.g., Marketo, Salesforce, HubSpot). - Deep understanding of AI tools and their application in digital marketing (e.g., ChatGPT, Jasper, Clearbit, Mutiny, etc.). - Highly analytical with a growth-hacker mindset - comfortable using data to drive hypotheses, decisions, and improvements. - Ability to think strategically and execute hands-on. - Experience in B2B SaaS or Enterprise software marketing is a strong plus. Why Should You Join Us? Five Reasons Why You Should Join Zycus: - Cloud Product Company: We are a Cloud SaaS Company and our products are created by using the latest technologies like ML and AI. Our UI is in Angular JS and we are developing our mobile apps using React. - A Market Leader: Zycus is recognized by Gartner (world's leading market research analyst) as a Leader in Procurement Software Suites. - Move between Roles: We believe that change leads to growth and therefore we allow our employees to shift careers and move to different roles and functions within the organization - Get a Global Exposure: You get to work and deal with our global customers. - Create an Impact: Zycus gives you the environment to create an impact on the product and transform your ideas into reality. Even our junior engineers get the opportunity to work on different product features. About Us: Zycus is a pioneer in Cognitive Procurement software and has been a trusted partner of choice for large global enterprises for two decades. Zycus has been consistently recognized by Gartner, Forrester, and other analysts for its Source to Pay integrated suite. Zycus powers its S2P software with the revolutionary Merlin AI Suite. Merlin AI takes over the tactical tasks and empowers procurement and AP officers to focus on strategic projects; offers data-driven actionable insights for quicker and smarter decisions, and its conversational AI offers a B2C type user-experience to the end-users. Zycus helps enterprises drive real savings, reduce risks, and boost compliance, and its seamless, intuitive, and easy-to-use user interface ensures high adoption and value across the organization.

Bangalore

Mumbai

Zycus - Director - Digital Marketing 

Job Description for Zycus - Director - Digital Marketing  in Zycus Infotech Pvt Ltd in  Bangalore Mumbai for (10-15) years of experience. Apply Now!

Zycus - Director - Digital Marketing  | iimjobs.com