Zycus - Customer Marketing Manager

Description:

- Zycus is looking for a dynamic Customer Marketing Manager to own and scale our global customer engagement, advocacy, and growth programs.

- This role will focus on strengthening relationships with existing customers, amplifying success stories, and driving cross-sell and up-sell campaigns that contribute directly to revenue.

- If you have deep experience in customer marketing within B2B SaaS and a passion for turning satisfied clients into brand advocates, this is your opportunity to make an impact.

Key Responsibilities:

1. Customer Engagement & Advocacy:

- Design and implement customer engagement programs to build loyalty and strengthen relationships.

- Lead customer advocacy initiatives such as reference programs, G2/Capterra reviews, and testimonials.

- Drive creation of customer success stories, case studies, and PR features to showcase value.

2. Cross-Sell & Up-Sell Campaigns:

- Partner with Product Marketing and Sales to identify growth opportunities within existing accounts.

- Plan and execute targeted customer campaigns that highlight Zycus full product suite.

3. Milestone Celebrations (Go-Live & Go-Value):

- Celebrate customer achievements such as project go-lives and realized business outcomes.

- Create communication plans and marketing collateral that amplify these milestones.

4. Customer Events & Thought Leadership:

- Identify and manage customer participation in Zycus-hosted and third-party events.

- Prepare customers for speakerships, webinars, and panel discussions to increase visibility.

5. Customer Referenceability:

- Develop and manage strategies to increase the pool of referenceable customers.

- Maintain a structured reference library to support sales teams.

6. Analytics & Reporting:

- Measure and report on the impact of customer marketing initiatives on retention, advocacy, and revenue growth.

- Use engagement data and feedback to refine and optimize strategies.

Skills And Expertise:

- 6-8 years of experience in Customer Marketing / Customer Advocacy / Customer Engagement, preferably in B2B SaaS or Enterprise Tech.

- Proven success in designing and executing customer marketing programs at scale.

- Strong storytelling and content creation skills for impactful customer case studies.

- Excellent communication and CXO-level relationship management skills.

- Experience with CRM tools, marketing automation, and data analytics.

Preferred Attributes:

- Hands-on experience with customer reference programs.

- Exposure to customer-centric events and advocacy platforms.

- Knowledge of the Source-to-Pay or Procurement domain (preferred, not mandatory).

Why Should You Work with Zycus?

- Marketing recognized by Gartner as a key strength: In the 2026 Gartner Magic Quadrant for Source-to-Pay, Gartner explicitly cited Zycuss marketing as one of its strongest points, highlighting sustained investment in brand, Merlin AI visibility, and effective regional engagement.

- Build on a brand enterprise buyers already trust: Gartner clients specifically cite Merlin AI as a reason for engaging with Zycus, giving marketers an analyst-validated story that resonates with C-suite buyers.

- Enterprise-scale impact: Work on strategic GTM initiatives targeting CPOs, CFOs, and global procurement leaders, influencing complex, high-value enterprise deals.

- Global scope with real ownership: Drive marketing across North America, EMEA, and APAC, balancing global brand building with region-specific execution.

- Marketing with a seat at the table: Partner closely with Sales, Product, and senior leadership, with clear visibility into how marketing directly impacts pipeline, deal velocity, and growth.