Zycus - CRM/Outreach Specialist - B2B Segment

CRM/Outreach Specialist

We're looking for someone who can own and run our marketing and BD data, email outreach, and calling infrastructure end-to-end - and who cares about outcomes, not just data collection.

What you'll do:

- Manage and maintain contact databases and data provider platforms (Lusha, ZoomInfo, and similar tools) - including sourcing, validating, and enriching mobile numbers for calling programs

- Run and administer email outreach and marketing tools - including Outreach, Clay, SmartLead, Mailchimp, Eloqua, and others - along with the supporting IP/domain setup

- Manage calling infrastructure - phone number procurement, validation, caller ID setup, and integration with dialers and CRM

- Build automations to validate and qualify leads against our ICP criteria before they enter any outreach workflow (email or phone)

- Own email deliverability and performance metrics - delivery rates, open rates, click rates, and response rates - across all outbound and marketing email channels

- Own and publish periodic reports tracking performance across all channels - email, calling, and database health - with a clear focus on what's working and what needs to change

- Manage integrations between Salesforce, database tools, outreach platforms, and calling systems; handle email warming, spam prevention, and sender reputation.

EXPERTISE AND QUALIFICATIONS

What we're looking for:

- 3-5 years of hands-on experience in B2B data and outreach operations - you understand how B2B sales and marketing engines work, not just the tools

- An outcomes-driven mindset - you don't just collect data and load lists; you think about whether the right people are being reached, whether outreach is converting, and what to fix when it isn't

- Working knowledge of Salesforce and how it connects with enrichment, outreach, calling, and marketing automation systems

- Familiarity with email deliverability best practices - domain/IP warm-up, authentication (SPF, DKIM, DMARC), and inbox placement

- Experience with mobile number sourcing, validation, and calling infrastructure in a B2B context

- Comfortable building simple automations and workflows to keep data clean and outreach running smoothly

- Detail-oriented, operationally strong, and able to work independently