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Certinal (a division of Zycus) is seeking a Marketing Manager with B2B SaaS expertise and experience in Demand Generation and Product Marketing to lead and drive our integrated marketing efforts for our Digital Transaction Management (DTM) AI-powered eSignature Solution "Certinal" (https://certinal.com/). Certinal eSign is a future-ready Digital Transaction Management solution that provides trust, security, and compliance. Certinal is a subsidiary of Zycus, the pioneer in Cognitive Procurement. You'll lead global GTM, Demand generation, Product marketing, content, messaging & positioning, SEO, and digital marketing strategies. Key Responsibilities: - Drive our global marketing strategy and articulate the value proposition in positioning Certinal as a leader in Digital Transaction Management (DTM) AI-powered eSignature Solution - Product Marketing: Develop positioning, messaging, and adoption strategies for Certinal- s solutions. Content Marketing: Create and manage high-quality content (blogs, whitepapers, case studies, webinars, social media) aligned with SEO best practices. - Demand Generation: Execute multi-channel campaigns (email, social, PPC, events) to generate qualified leads and optimize performance. - Go-to-Market (GTM): Plan and execute market expansion and product launch strategies based on research and competitive analysis. - Account-Based Marketing (ABM): Personalize campaigns to engage high-value accounts in collaboration with the sales team. - Field Marketing: Organize and manage trade shows, conferences, and webinars to boost brand awareness and lead generation. Expertise and Qualifications: - 3+ years of marketing experience, preferably in B2B SaaS. - Strong background in demand generation, product marketing, GTM, and content creation. - Proven success in penetrating international markets. - Bachelor's degree in, Engineering, Business Administration or a related field; MBA or advanced degree preferred. - Analytical mindset with expertise in campaign performance measurement. - Excellent communication skills and experience with marketing automation tools Why Should You Join Us? Certinal eSign is a future-ready Digital Transaction Management solution that provides trust, security, and compliance. Zycus's Certinal meets the global standards for eSignature and has external 3rd party validation of compliance undertaken by Ernst & Young Secure, Compliant eSignature Solutions for Enterprises. - Create an impact and transform with your ideas. You will get the opportunity to lead and grow the business. Opportunity to lead a dynamic and innovative organization at the forefront of the digital transformation industry. - Chance to make a significant impact on the growth and success of Certinal, backed by the resources and expertise of Zycus. About Us: Certinal is a leading provider of secure, compliant, and innovative electronic signature solutions. As a subsidiary of Zycus, a global leader in procurement technology solutions, Certinal benefits from a strong foundation and extensive resources to drive innovation and growth in the digital transaction management industry. Certinal is committed to delivering exceptional value to its clients through cutting-edge technology and customer-centric services.

Bangalore

Mumbai

Zycus - Assistant Manager - Marketing - Certinal 

Job Description for Zycus - Assistant Manager - Marketing - Certinal  in Zycus Infotech Pvt Ltd in  Bangalore Mumbai for (3-6) years of experience. Apply Now!

Zycus - Assistant Manager - Marketing - Certinal  | iimjobs.com