KEY RESPONSIBILITIES:

1. Financial:

- Hold responsibility for carrying out the entire campaign and other activities within the brand marketing budget.

- To Increase Market, share for ensuring profit.

- Allocation of the Budget as per the promotional requirement.

- Indexing of the target as per the market requirement.

- State wise allocation of the target.

2. Operational:

- Prepare Brand Wise Quarterly Visual Aid.

- Brief to Art department on the visual aid design.

- Evaluation and selection of draft concept out of 3-4 design options submitted by Art dept.

- Quarterly communication of Visual Aid to the field force through cycle meetings.

- Prepare business plan (quarterly) booklet for field which includes the explanation and detailing talk of the visual aid and inputs.

- Periodical circulars about brand's achievement, market trends etc to keep the field sales team abreast of the current information and motivate them to promote the brands.

- Conduct Quarterly briefing sessions of 0.5 - 1day in each zone to ABM's on brand communication/ inputs.

- Monthly planned visit to field for review meetings to further reinforce brand communication.

- Preparation of Promotional Material; i.e. LBL, Inputs etc on a timely basis for effective marketing.

- Preparation of promotional budget brand wise and promotional mode wise.

- Plan for quarterly inputs.

- Allocate inputs geography wise.

- Coordinate with vendor and logistics department to ensure timely dispatch to the field as per allocation.

- Round wise sample allocation to all BO's as per the plan.

- Continuous monitoring of the planned activities and reorganization of promoted initiatives to save on cost.

New Product Launch:

Identify potential of New Product Launch or line extension launch in the assigned therapy by studying:

a. CMARC trends

b. Doctor feedback in joint work/ CME/ conferences

c. Field manager's feedback

- Analyze market potential for the identified new product through historical CMARC

- Conduct primary research with the help of market research for identifying the right patient segment, right launch volume and right price.

- Coordinate with packaging, FR&D for product features finalization.

- Prepare sales projection, sampling plan for at least 6 months - 1 year from launch.

- Prepare stock allocation and ensure proper distribution in all geographies.

- Finalize promotional activities, input plan, Visual Aid etc and work towards a launch as per the agreed timelines.

- Ensure regional launch meetings for the new product.