Role : Product Marketing Responsibilities: - Collating customer level data and segmenting users appropriately to identify opportunity areas in the customer lifecycle. - Involved in formulating and executing the lifecycle strategy to drive content consumption, repeat purchase and upsell. - Working cross functionally with Product, Design, Front End Engineering, Database & Content teams to ensure timely go-live of campaigns - Take end to end ownership of all activities involved in planning and executing impactful campaigns. - This includes identifying the target segments, getting the messaging and design templates / assets prepared for all relevant touch points, setting up the campaigns using marketing tools and conducting the post-campaign analysis. - Effectively utilize all communication channels (push notifications, email campaigns, on-site, SMS and in-app messaging) to target users with relevant and personalized communication. - Compiling thoughtful post-mortem analyses to determine areas for optimization and improvement. - Lead the reporting, monitoring, data tracking for your campaigns and publish appropriate

Gurgaon/Gurugram

Zupee - Product Marketing Manager - Retention 

Job Description for Zupee - Product Marketing Manager - Retention  in CASHGRAIL PRIVATE LIMITED in  Gurgaon/Gurugram for (5-7) years of experience. Apply Now!