Zupee is India's fastest growing Technology backed Behavioral Science company. We are innovating Skill-Based Gaming with a mission to become the most trusted and responsible entertainment company in the world. We have been constantly focussing on innovation of indigenous games to entertain the mass. Our strategy is to invest in our people & user experience to drive profitable growth and become the market leader in our space. We have been experiencing phenomenal growth since inception and running profitable at EBT level since Q3, 2020. We have closed Series B funding at $102 million, at a valuation $600 million. The company also announced a partnership with Reliance Jio Platforms, post which Zupee games will distribute its content across all customers using Jio phones. The partnership now gives Zupee the biggest reach of all gaming companies in India, transforming it from a fast-growing startup to a firm contender for the biggest gaming studio in India. Responsibilities: - Collating customer level data and segmenting users appropriately to identify opportunity areas in the customer lifecycle. - Involved in formulating and executing the lifecycle strategy to drive content consumption, repeat purchase and upsell. - Working cross functionally with Product, Design, Front End Engineering, Database & Content teams to ensure timely go-live of campaigns - Take end to end ownership of all activities involved in planning and executing impactful campaigns. - This includes identifying the target segments, getting the messaging and design templates / assets prepared for all relevant touch points, setting up the campaigns using marketing tools and conducting the post-campaign analysis. - Effectively utilize all communication channels (push notifications, email campaigns, on-site, SMS and in-app messaging) to target users with relevant and personalized communication. - Compiling thoughtful post-mortem analyses to determine areas for optimization and improvement. Lead the reporting, monitoring, data tracking for your campaigns and publish appropriate performance reports. Minimum Qualifications: - Minimum 3 years of experience in the digital marketing domain with proven expertise in launching effective campaigns. - Experience in setting up automated marketing workflows (customer journeys) using any industry standard tool e.g. Clevertap, Webengage, Moengage, etc. - Have a strong sense of ownership and high attention to detail. - Quick learner and highly action oriented individual with the zeal to work in a demanding and fast paced environment. - Comfortable coordinating with multiple stakeholders to launch tactical marketing campaigns within short timelines. - Grasp for numbers and willing to handle large volumes of data and analysis using Excel.

Gurgaon/Gurugram

Zupee - Assistant Manager - Product Marketing 

Job Description for Zupee - Assistant Manager - Product Marketing  in CASHGRAIL PRIVATE LIMITED in  Gurgaon/Gurugram for (1-4) years of experience. Apply Now!