Description:

About Zouk:

Zouk is a 100% Vegan, Proudly Indian D2C brand specializing in bags, wallets, and accessories. We are on a mission to build an iconic

global consumer brand from India by delivering exceptional products and nurturing the best consumer brand team. Backed by

Stellaris Venture Partners, Titan Capital, Aavishkaar Capital and the founders of Beardo and Mamaearth, Zouk is a seed-funded,

profitable business experiencing rapid growth.

Our products have been featured on platforms like Netflix, CNBC TV18, ELLE, and Cosmopolitan, and we have over 15 lakh happy

customers worldwide. We sell through our website and leading marketplaces like Amazon and Myntra, with our website

contributing the bulk of our sales.

Website: www.zouk.co.in

Role Overview:

We're looking for a Retention Marketing Manager to own Zouk's repeat revenue engine. Your job is to move customers from first

purchase to loyal repeat buyer - through smart lifecycle journeys, cohort-led thinking, and relentless experimentation.

You will drive repeat purchase rate, LTV, and retention revenue by building a system-led, automation-first retention engine. This role

requires speed, ownership, and sharp commercial thinking - not campaign execution.

We already have strong customer scale. The challenge is to convert that into consistent, predictable repeat revenue.

Key Responsibilities:

Retention Strategy & Cohort Performance

- Own repeat revenue, LTV, and cohort performance as core business metrics

- Own repeat purchase rate, time-to-second-purchase, and LTV as primary metrics

- Drive retention as a meaningful % of total revenue

Lifecycle & Automation

- Design, build, and scale automated, high-performing lifecycle journeys across WhatsApp, email, SMS, and push

- Reduce ad-hoc campaign dependency; move toward trigger-based, behaviour-driven flows

- Move fast from idea execution iteration

Experimentation & Optimisation

- Run continuous experiments on messaging, channel, offers, and timing

- Improve retention through rapid testing and learning cycles. Build a structured experimentation log; iterate based on

cohort outcomes, not open rates

CRM Stack & Tools

- Own the retention tech stack (BiteSpeed, WebEngage, MoEngage, or equivalent)

- Drive tool-effectiveness, automation, segmentation, and execution quality

Analytics & Reporting

- Track and report cohort retention performance and act quickly on insights

- Build dashboards that show retention's direct contribution to revenue

Who Are We Looking For?

We need someone who thinks in cohorts and builds for scale, not someone who schedules campaigns. You should bring:

- 3-5 years in retention / lifecycle marketing for a D2C or high-volume consumer brand

- Hands-on CRM tool experience - WhatsApp-first platforms preferred (BiteSpeed, WebEngage, etc.)

- Strong cohort analysis skills - you can slice retention curves and explain what's driving them

- Proven track record of building automated journeys that moved repeat purchase metrics

- Comfort with GA4 / Mixpanel-level analytics; able to build your own dashboards

- Experimentation discipline - you test, measure, and iterate with structure, not gut

- High ownership; you don't wait for briefs to identify the next retention lever

Why Join Zouk?

Zouk has 20 lakh+ customers, a strong WhatsApp channel, and a brand people genuinely love - the ingredients for a world-class

retention engine is already here. This role is the opportunity to build that engine: own the lifecycle, improve LTV, and make

retention a meaningful share of our revenue. You'll work closely with leadership and have full visibility into the business outcomes

you're driving.

Job Details:

- Work Timings: Monday to Friday with 4th Saturdays working

- CTC: Competitive, as per industry standards

- Vertical: D2C

- Reporting To: Director, Brand Marketing & D2C

- Joining: Immediate

- Location: Chembur, Mumbai