Key Responsibilities - Develop, implement, and optimize Market Mix Models to measure marketing effectiveness across channels. - Analyze large datasets to identify patterns, trends, and actionable insights for marketing strategy. - Collaborate with marketing, finance, and product teams to recommend budget allocation strategies based on MMM outcomes. - Build predictive and simulation models to forecast campaign performance and ROI. - Validate model assumptions, accuracy, and business relevance. - Present complex analyses in a clear, concise manner to stakeholders and senior leadership. - Automate data pipelines, reporting, and dashboards for ongoing MMM monitoring. Required Skills - Strong expertise in Market Mix Modelling end-to-end lifecycle (data gathering - modelling - insights - recommendations). - Advanced statistical modelling techniques: regression, time series analysis, Bayesian methods, hierarchical models. - Proficiency in Python and/or R for data modelling and analytics. - Experience with SQL for data extraction and transformation. - Solid understanding of marketing KPIs, media planning, and ROI measurement. - Experience with large datasets and cloud data platforms (AWS, GCP, Azure optional but preferred). - Excellent communication skills to present data-driven insights to both technical and non-technical stakeholders. - Strong problem-solving skills with the ability to work independently. Preferred Qualifications - Experience in consumer goods, retail, e-commerce, or media sectors. - Familiarity with data visualization tools (Power BI, Tableau, Looker, etc. - Exposure to multi-touch attribution and other marketing analytics methodologies. Skills: mmm, data scientist, marketing mix model.

Bangalore

Zorba Consulting - Marketing Mix Model Role 

Job Description for Zorba Consulting - Marketing Mix Model Role  in Zorba Consulting in  Bangalore for (7-10) years of experience. Apply Now!