Zoom is looking to hire strong analytics professional(s) with a keen sense of business and desire to drive business value using analytics. This role will require the individual to understand and identify opportunities where analytics can enhance marketing decision making, transform these opportunities into business problems and provide analytical solutions.  - The work profile includes being responsible for maintaining and optimising the website/mobile channel from a marketing perspective, and running digital programs to generate high quality traffic to the website based on analytics.   - Own the digital marketing P&L for mobile/web business, including budget planning/allocation, campaign performance and customer acquisition cost. Optimize campaigns and continuously drive down customer acquisition costs.   - Leverage technology, creativity and data driven insights to optimize campaigns by sharp contextual targeting and retargeting.   - Develop KPIs and conduct marketing effectiveness analysis during and following campaigns.   - Champion new ideas and be both proactive and reactive to changes in the digital market place.   - Opportunity to build a team as the number of customer acquisition channels and each of the channels start to scale.   - Evaluate new channel opportunities - provide insights and perspective for adoption of these by evaluating experiments to be run across different marketing channels   - Knowhow on whom/when to retarget across marketing channels  Ideal candidate should have/be:   - Degree from IITs with 5+ years of relevant work experience, preferably in startups   - Strong knowledge of SQL and excel modeling  - Self starter, innovative, multi-tasking and a creative thinker   - High comfort level running robust analysis to track ROI and ongoing performance linked to KPIs   - Deep experience with sensitivity analysis and experimentation as it relates to quantifying campaign/feature performance   - Orientation around product development style thinking   - ability to challenge the assumptions.   - Ability to clearly define and articulate business objectives to management   - Entrepreneurial mindset, tremendous drive & ownership, hands-on, high attention to detail   - Very strong on analytics, process oriented thinking, problem solving skills and logical reasoning, extremely data driven and have ability to think like the customer   - Understanding of digital marketing concepts (including performance marketing, remarketing), strategy and best practices is a plus  - Solid understanding of Google Analytics or other relevant tools  About Zoom:  Zoom is India's first 100% self-drive car rental service. We're a membership-based service that allows customers to rent cars out by the hour, day, week or month. At present, we have a fleet of nearly 200 vehicles across more than 25 locations in Bangalore. We offer more than 10 models covering hatchbacks, sedans, suvs and luxury cars. We're in rapid expansion mode as we look to grow across Bangalore and other Indian metros.

Bangalore

Zoomcar.in - Digital Marketing Analytics Head - IIT 

Job Description for Zoomcar.in - Digital Marketing Analytics Head - IIT  in Fuelfill in  Bangalore for (5-8) years of experience. Apply Now!