Zoomcar - Digital Marketing Manager Primary Responsibilities : - Strategize, own and execute the entire paid marketing strategy to acquire users through multiple paid channels (Facebook/Instagram, Google, other TPPs) - Experience with the principles of creating an advertising campaign; composing audience targeting strategies, generating ad creative for testing, and optimizing for increased ROAS. - Demonstrated ability to interpret data for insights and next steps - Google Analytics & Google Tag Manager experience - Understanding of social media metrics, conversion funnels, and the ability to link results with specific elements of a broader campaign - Demonstrable experience managing SEM, email, social media, and/or display advertising campaigns - Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate - Experience in optimising landing pages and user funnels - Solid knowledge of app analytics and attribution tools (e.g., AppsFlyer) - Use a data-driven approach to manage campaigns and derive insights on strategy and performance - Track and Manage marketing spend efficiently and effectively across channels including Facebook campaigns, Google UAC campaigns, Ad networks, and social media campaigns - Write creative briefs to define program objectives and KPIs, optimizing campaigns to maximise ROI - Set up daily performance reports to analyse the performance and optimise campaigns. Professional Traits : - Proven working experience of 3+ years in advanced performance marketing - Proficiency in both primary performance marketing channels on Social Media and Google ads network. - Individual must be analytical at core - Ability to work well in collaboration with cross-functional teams - Attention to detail and accuracy is a must - Conversant with social media best practices

Bangalore

Zoomcar - Manager - Digital Marketing 

Job Description for Zoomcar - Manager - Digital Marketing  in Zoomcar in  Bangalore for (3-6) years of experience. Apply Now!