Zonal Sales Manager - Innerwear Industry
Posted 3 days ago
Posted 3 days ago
4.7
17+ Reviews
Zonal Sales Manager - Innerwear Industry
Description:
About the job
About The Opportunity
We operate in the innerwear and apparel manufacturing & distribution sector serving mass-market and retail channels across India. The business focuses on building strong trade relationships, driving territory-led growth, and expanding both general trade and modern trade footprints.
We are hiring an on-site Zonal Sales Manager to lead sales performance, distributor engagement, and market execution across a defined zone. This role suits a results-driven sales leader with deep experience in innerwear/apparel channel management and a strong bias for execution.
Role & Responsibilities
- Own zone P&L delivery by meeting or exceeding sales, margin, and distribution KPIs across all channels (general trade, modern trade, and key accounts).
- Develop and execute territory plansprioritise high-potential districts, route-to-market strategies, and channel-specific initiatives to maximise penetration.
- Manage and coach distributor partners and field sales teams to improve availability, shelf execution, and secondary sales conversion.
- Drive key account negotiations and trade programs with retailers, wholesalers, and large format stores to secure revenue and visibility gains.
- Implement trade-marketing and merchandising plans in the zone; monitor execution through regular field audits and corrective actions.
- Use CRM and sales data to forecast demand, set targets, track performance, and run weekly/monthly business reviews with stakeholders.
Skills & Qualifications
Must-Have
- Proven track record in zonal or regional sales within the innerwear/apparel industry.
- Demonstrable experience in distributor management and channel sales operations.
- Strong capability in territory planning, retail execution, and trade marketing implementation.
- Experience using CRM and sales analytics to drive forecasting and performance (Salesforce experience preferred).
Preferred
- Experience handling modern trade and key accounts for apparel or FMCG brands.
- Formal qualification in sales/marketing or business management (MBA or equivalent preferred).
Benefits & Culture Highlights
- On-site, field-focused role with high ownership and direct impact on business growth across India.
- Opportunity to lead cross-functional initiatives and shape regional go-to-market strategy.
- Performance-linked incentives, travel allowance, and career progression into national commercial roles.
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