We are looking for an experienced and result-oriented Zonal Sales Manager (ZSM) - General Trade to lead the General Trade business across the North Region. The role will be responsible for driving overall business growth, expanding market presence, strengthening the dealer/distributor network, and ensuring effective execution of sales and distribution strategies.

The ideal candidate should have strong experience in the Food Manufacturing Industry, with a proven track record in General Trade sales, distribution management, GTM strategy, and regional business development.

Key Responsibilities

- Lead and manage the General Trade (GT) business across the North Region, ensuring achievement of business and revenue targets.

- Develop and execute strategies for overall business growth, market expansion, and revenue enhancement across the region.

- Drive the Go-to-Market (GTM) strategy, ensuring effective implementation across markets and channels.

- Develop and optimize distribution planning to maximize market reach and improve sales productivity.

- Build, manage, and strengthen a robust dealer and distributor network across the North Region.

- Ensure effective market coverage and channel management through structured sales planning and execution.

- Identify new markets and business opportunities and develop plans for market penetration and expansion.

- Drive sales growth through effective territory planning, distributor management, trade initiatives, and execution of business strategies.

- Monitor market trends, competitor activities, customer requirements, and channel dynamics to identify opportunities and challenges.

- Ensure effective implementation of company policies, sales processes, promotional activities, and trade schemes.

- Develop strong relationships with distributors, dealers, key stakeholders, and internal teams.

- Track regional sales performance and take corrective actions to ensure achievement of targets.

- Lead, mentor, and motivate the regional sales team to deliver consistent business results.

- Collaborate with cross-functional teams to ensure smooth execution of business plans and market initiatives.

Key Skills & Competencies

- Strong expertise in General Trade (GT) Sales & Distribution.

- Proven experience in Food Manufacturing Industry.

- Strong understanding of GTM strategy and distribution planning.

- Expertise in developing and managing dealer/distributor networks.

- Strong market expansion and business development capabilities.

- Excellent communication and negotiation skills.

- Strong stakeholder management and relationship-building skills.

- Strategic thinking combined with strong execution capabilities.

- Strong leadership, team management, and decision-making skills.

- Result-oriented approach with a strong focus on sales and business growth.

Mandatory Requirement

Candidates must have relevant and proven experience specifically in the Food Manufacturing Industry. Candidates without relevant Food Manufacturing Industry experience will not be considered.

Candidate Profile

Experience: 15+ years of relevant sales experience.

Education: Any Graduation / Any Post-Graduation.

Location: Delhi.

Candidates should have significant exposure to North India markets, General Trade, distribution, and dealer/distributor management.

Candidates with demonstrated experience in managing large-scale regional/zonal sales operations will be preferred.

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