Zonal Sales Manager - GT & MT

Industry: FMCG

Experience: 5 - 6 Years

About the Role:

We are looking for a dynamic Zonal Sales Manager - South to lead business growth across the Southern region. The ideal candidate will have a proven track record in managing General Trade (GT) and Modern Trade (MT) channels while driving sales, distribution expansion, and market penetration across diverse FMCG product categories.

Key Responsibilities:

- Drive sales growth and revenue across the South region through effective GT and MT channel management.

- Develop and execute zonal sales strategies aligned with organizational business objectives.

- Expand distribution reach and strengthen market presence across key territories.

- Build and manage relationships with distributors, key retailers, and modern trade partners.

- Monitor sales performance, market trends, competitor activities, and identify growth opportunities.

- Lead, mentor, and develop Regional Sales Managers, Area Sales Managers, and field sales teams to achieve business targets.

- Ensure effective execution of trade marketing initiatives, promotional campaigns, and product launches.

- Drive secondary sales, outlet coverage, merchandising, and visibility across channels.

- Collaborate with Marketing, Supply Chain, Finance, and Category teams to ensure seamless business operations.

- Monitor sales forecasts, inventory planning, and channel profitability while ensuring achievement of volume, value, and market share objectives.

What We're Looking For:

- Any graduate, MBA is a plus.

- Over 5 - 6 years of experience in FMCG Sales with significant exposure to both General Trade (GT) and Modern Trade (MT).

- Strong experience across FMCG categories such as Food, Beauty Care, Personal Care, Hygiene, or similar consumer goods.

- Proven experience managing large distribution networks and key retail accounts across South India.

- Strong understanding of channel development, distributor management, sales planning, and market expansion.

- Demonstrated success in leading high-performing sales teams and achieving aggressive business targets.

- Excellent negotiation, stakeholder management, and relationship-building skills.

- Willingness to travel extensively across the South region.