Zonal Sales Manager - General Trade & Modern Trade - FMCG

Zonal Sales Manager - GT & MT

Industry: FMCG

Experience: 8-10 Years

About the Role

We are looking for a dynamic Zonal Sales Manager - South to lead business growth across the Southern region. The ideal candidate will have a proven track record in managing General Trade (GT) and Modern Trade (MT) channels while driving sales, distribution expansion, and market penetration across diverse FMCG product categories.

Key Responsibilities

1. Drive sales growth and revenue across the South region through effective GT and MT channel management.

2. Develop and execute zonal sales strategies aligned with organizational business objectives.

3. Expand distribution reach and strengthen market presence across key territories.

4. Build and manage relationships with distributors, key retailers, and modern trade partners.

5. Monitor sales performance, market trends, competitor activities, and identify growth opportunities.

6. Lead, mentor, and develop Regional Sales Managers, Area Sales Managers, and field sales teams to achieve business targets.

7. Ensure effective execution of trade marketing initiatives, promotional campaigns, and product launches.

8. Drive secondary sales, outlet coverage, merchandising, and visibility across channels.

9. Collaborate with Marketing, Supply Chain, Finance, and Category teams to ensure seamless business operations.

10. Monitor sales forecasts, inventory planning, and channel profitability while ensuring achievement of volume, value, and market share objectives.

What We're Looking For

1. Any graduate, MBA is a plus.

2. Over 8 years of experience in FMCG Sales with significant exposure to both General Trade (GT) and Modern Trade (MT).

3. Strong experience across FMCG categories such as Food, Beauty Care, Personal Care, Hygiene, or similar consumer goods.

4. Proven experience managing large distribution networks and key retail accounts across South India.

5. Strong understanding of channel development, distributor management, sales planning, and market expansion.

6. Demonstrated success in leading high-performing sales teams and achieving aggressive business targets.

7. Excellent negotiation, stakeholder management, and relationship-building skills.

8. Willingness to travel extensively across the South region.