Zonal Sales Manager | FMCG | High Growth Opportunity

Location: Multiple Locations North India

Reporting To: Zonal Head

Industry: FMCG

About the Role

We are looking for a high-impact Zonal Sales Manager to drive accelerated and sustainable growth across the assigned zone. This role will be pivotal in shaping sales strategy, strengthening channel partnerships, and delivering superior market performance.

If you are a results-driven sales leader with strong commercial acumen and a passion for building high-performing teams, this opportunity is for you.

Key Responsibilities

1. Business & Financial Performance

- Drive volume, value, and market share growth for the zone

- Own and deliver sales targets and topline objectives

- Ensure consistent and profitable business expansion

2. Channel & Customer Management

- Develop and execute category-led growth strategies

- Strengthen and expand channel partner ecosystem

- Drive distribution excellence and offtake growth

3. Sales Planning & Execution

- Design and implement robust sales plans and GTM strategies

- Build a process-driven execution culture across markets

- Ensure excellence in in-market execution and coverage

4. Team Leadership & Capability Building

- Lead, coach, and inspire a high-performing sales team

- Set clear performance expectations and accountability standards

- Partner closely with Branch Head to build a strong execution culture

5. Market Intelligence & Strategy

- Analyze market trends, competition, and consumer insights

- Identify growth opportunities and white spaces

- Drive data-backed decision-making

6. Stakeholder Collaboration

- Work closely with Brand, Trade Marketing, Commercial Excellence, and Sales Enablement teams

- Ensure alignment to drive sales and distribution agenda

7. Relationship Management

- Build strong relationships with key distributors, customers, and internal stakeholders

- Ensure long-term partnerships and business sustainability

Key Deliverables:

- Sales strategy development and execution

- Achievement of sales targets and market share growth

- Team productivity and performance improvement

- Strong distributor and channel engagement

- Actionable market insights and growth initiatives

Candidate Profile:

Education:

- MBA from a Premier B-School 2012/2013 - 2015 / 2016 Batch

Experience:

- 8-10 years of FMCG sales experience

- Proven track record in driving sales growth and market expansion

- Strong exposure to General Trade / Channel Sales

Core Competencies:

Functional:

- Strong commercial and business acumen

- Data-driven decision-making ability

- Excellent communication & negotiation skills

- Proven leadership and team management capabilities

Behavioral:

- High resilience and ownership mindset

- Strong result orientation

- Excellent interpersonal and influencing skills

Why Join?

- Opportunity to lead a critical business zone

- High visibility role with direct impact on growth

- Work with a dynamic leadership team in a fast-paced FMCG environment

- Strong platform for career progression into senior leadership roles