Zonal Sales Manager - FMCG

Role Overview:

As the Zonal Sales Manager, you will spearhead sales operations within your assigned zone, driving revenue growth and market share for our FMCG products. This pivotal role involves leading a team of Area Sales Managers, developing and executing sales strategies, and building strong relationships with key distributors and retailers. You will collaborate closely with the marketing, supply chain, and finance teams to ensure seamless execution and achievement of business objectives. Your efforts will directly impact the company's top-line growth, brand visibility, and customer satisfaction within the zone.

Key Responsibilities:

- Develop and implement a comprehensive sales strategy for the assigned zone to achieve sales targets and expand market share.

- Lead, mentor, and motivate a team of Area Sales Managers to maximize their performance and achieve individual and team goals.

- Build and maintain strong relationships with key distributors and retailers to ensure product availability, visibility, and promotion.

- Analyze sales data and market trends to identify opportunities for growth and improvement.

- Manage the sales budget for the zone and ensure efficient allocation of resources.

- Monitor competitor activities and develop strategies to counter their impact.

- Ensure compliance with company policies and procedures.

- Conduct regular field visits to assess market conditions and provide support to the sales team.

Required Skillset:

- Demonstrated ability to develop and execute successful sales strategies in the FMCG sector, leading to measurable revenue growth.

- Proven leadership skills with the capacity to motivate, mentor, and manage a high-performing sales team.

- Exceptional relationship-building and negotiation skills, enabling effective collaboration with distributors, retailers, and internal stakeholders.

- Strong analytical skills to interpret sales data, identify market trends, and make data-driven decisions.

- Excellent communication and presentation skills, capable of effectively conveying information to diverse audiences.

- Bachelor's degree in Business Administration, Marketing, or a related field.

- Adaptable to travel extensively within the assigned zone and work effectively in a fast-paced, dynamic environment.

- 4-7 years of experience in FMCG sales, with a proven track record of success in a leadership role.