Job Description: Zonal Sales Manager (ZSM)

Location: Bengaluru, Karnataka

Industry: FMCG (Personal Care & Hygiene)

Function: General Trade Sales & Distribution

About the Company:

Our client is a fast-growing FMCG organization dedicated to redefining family hygiene and baby care. The company is driven by a vision to deliver high-quality, value-oriented products that meet evolving consumer needs across urban and semi-urban markets in India.

Role Summary:

The Zonal Sales Manager (ZSM) will be responsible for driving primary and secondary sales, expanding distribution, managing distributor and stockist networks, and ensuring strong market execution across Bengaluru, KA. The role requires a hands-on sales leader with strong FMCG background in Personal Care, Hygiene, Food, or Beauty categories.

Key Responsibilities:

Sales & Revenue Growth

- Achieve zonal sales targets (primary & secondary sales) across assigned geography

- Drive monthly, quarterly, and annual business plans aligned with company objectives

- Expand market share in key FMCG categories

Distribution & Channel Expansion

- Appoint, manage, and strengthen distributor and super-stockist networks

- Ensure deep market penetration in urban and semi-urban clusters

- Improve product availability across GT, MT, and modern trade channels

Team Management

- Lead and mentor Territory Sales Officers (TSOs)/Sales Executives

- Set performance KPIs and ensure daily/weekly productivity tracking

- Build a high-performance field sales team culture

Market Execution

- Ensure effective in-store execution, visibility, and merchandising

- Implement trade promotions and monitor ROI of schemes

- Conduct regular market visits and competitor tracking

Trade & Channel Relationships

- Build strong relationships with distributors, retailers, and key accounts

- Negotiate trade terms, credit, and promotional inputs effectively

Reporting & Analytics

- Track sales MIS, secondary sales data, and distributor health

- Provide actionable insights on market trends and competition

- Ensure timely reporting to National Sales Head

Required Candidate Profile

Industry Background: Candidates must come from FMCG industry, preferably in Personal Care, Hygiene, Beauty/Cosmetics or Food & Beverages background.

Experience

- 5-7 years of FMCG, General Trade sales experience

- Proven track record in distributor-led sales models

Education

- MBA / PGDM preferred (Sales/Marketing)

- Any graduate with strong FMCG experience

Key Competencies:

- Result-oriented and target-driven mindset

- Strong analytical and commercial acumen

- High ownership and field orientation

- Ability to work in fast-paced, growth-stage FMCG environment

Preferred Attributes:

- Experience in launching or scaling FMCG brands

- Exposure to Karnataka / South India markets preferred

- Strong understanding of rural + urban distribution mix

Compensation & Benefits:

- Competitive CTC aligned with industry standards

- Performance-based incentives

- Travel & field allowances as per company policy