Zonal Sales Manager - FMCG

Description:

The Zonal Sales Manager North & East will be responsible for driving sales growth, distribution expansion, and market execution across the North and East zones. The role will lead regional sales teams, manage key distributors, and ensure strong execution of trade marketing initiatives in line with the companys growth strategy.

Key Responsibilities:

- Own and deliver zonal sales targets for North & East regions

- Develop and execute zonal sales strategies aligned with national plans

- Manage, coach, and develop Regional Sales Managers, Area Sales Managers, and frontline teams

- Drive distribution expansion, numeric and weighted distribution across GT and MT

- Strengthen distributor network, improve ROI, and ensure healthy secondary sales

- Lead pricing, trade schemes, visibility, and activation initiatives in-market

- Ensure strong execution of launches, promotions, and seasonal programs

- Monitor market intelligence, competition activity, and consumer trends

- Collaborate with marketing, supply chain, and finance for seamless execution

- Maintain strong governance, reporting, and sales hygiene

Key Requirements:

- 12-18 years of sales experience in FMCG, preferably beverages (alcoholic or non-alcoholic)

- Prior experience managing large geographies (North & East mandatory)

- Strong exposure to GT; MT experience is a plus

- Proven track record of delivering scale, distribution, and profitability

- Experience in leading and building high-performance sales teams

- Strong distributor management and negotiation skills

- Data-driven, execution-focused, and commercially astute